“After 20 years in the same location, we’re really an integral part of the community. We’ve seen kids graduate, get married and have kids of their own and we’ve been there through it all. We are truly grateful to be part of their lives. It’s an honour,” reflects owner Tracy Bell, past president of the Canadian Professional Floral Designers’ Association.
To commemorate its two-decade milestone, Bell and her staff welcome the community for a special celebration Saturday, June 17. Stop by for beverages, sweet treats, give-aways and bouquets by donation, with all proceeds going to Relay for Life.
The store’s longevity and its position in the community is a testament to Bell and her designers’ commitment to quality flowers, designs and customer service.
“When people call us they know it will be done perfectly,” Bell says. “One big difference is the passion we have. This is a career we absolutely love and I know our customers feel that. I still get excited when a new flower variety is introduced. We all do!”
Even during more somber times, flowers bring a natural element that helps soften the sadness of the event. And for those living away from friends and family, “it really is the only thing they can send, other than a card, to show they care.”
Part of an international wire service, La Belle Fleur sends flowers all over the world and at the same time, receives orders from Argentina to Australia.
“We use only the best-quality flowers and we do a lot behind the scenes to ensure they last,” notes Bell, also an educator at the community level and among her peers. Most of La Belle Fleur’s flowers are locally grown, and those that come from overseas are vetted for fair and sustainable practices.
“We are all designers and we approach our work from an artistic level.”
Stop by La Belle Fleur Floral Boutique from 11 a.m. to 4 p.m. this Saturday, June 17, in Boundary Park Plaza at 6350 120th St. in Surrey. Visit on Facebook or online at www.labellefleursurrey.com, or connect via Twitter and Instagram at @labellefleur97.