Amazon goes down during Prime Day

Online retail giant extends annual ‘Prime Day’ promotion to 36 hours

In this Aug. 3, 2017, file photo, Myrtice Harris applies tape to a package before shipment at an Amazon fulfillment center in Baltimore. (AP Photo/Patrick Semansky, File)

UPDATE: 2:39 p.m.

Subscribers of Amazon Prime are complaining they are unable to sign in during the company’s “Prime Day” promotion.

Shoppers took to Twitter, Monday, with issues of broken links, an available app and unprocessed requests.

Amazon did reply claiming they were aware of the issue and are working to fix it.

“Many are shopping successfully,” stated a release. “In the first hour of Prime Day in the U.S., customers have orders more items compared to the first hour last year.”

The company claims there are hundreds of more deals still to come as well as an extended shopping time.

————-

ORIGINAL:

Amazon is extending its annual “Prime Day” promotion to 36 hours this year and will try to lure more deal-seekers to the aisles of Whole Foods.

Shoppers will have plenty of sales to choose from as other retailers offer promotions to try to take a share of the spending.

This year’s sales event, which starts Monday afternoon, will be six hours longer than last year’s and will launch new products. Amazon hopes to keep Prime attractive for current and would-be subscribers after raising the annual membership fee by 20 per cent to $119 and to $12.99 for the month-to-month option.

Making Prime Day last even longer “ratchets up the pressure on all of retail” to roll out heavy promotions “in hopes of attracting shoppers and dollars,” said Charlie O’Shea, lead retail analyst at Moody’s. Macy’s, for instance, was promoting a “Black Friday in July” event, and eBay kicked off more than a hundred deals.

Prime Day, created by Amazon.com Inc. in 2015 to mark its 20th anniversary, has inspired other e-commerce companies to invent their own shopping holidays. Online furniture seller Wayfair introduced Way Day in April, becoming its biggest revenue day ever. While Prime Day brings in more revenue for Amazon, too, it also helps boost its Prime memberships. It had more sign-ups during 2017’s event than any other day in the company’s history, Amazon said at the time, without providing specific numbers.

Here’s a look at what’s happening this year:

WHOLE FOODS IN THE MIX: The Seattle-based company is offering Prime members who spend $10 at Whole Foods from July 11-17 a $10 Amazon credit to use on Prime Day. And at its more than a dozen Amazon Books stores, discounts will expand beyond devices.

IT’S LONGER: After extending the daylong event to 30 hours in 2017, this year’s Prime Day will be 36 hours long, starting at 3 p.m. ET Monday.

NEW PRODUCT LAUNCHES: Several companies have agreed to launch new products on Prime Day, Amazon says. Among them, a Fingerlings unicorn doll whose horn lights up and a Delta kitchen faucet that can be turned on through Amazon’s Alexa voice assistant.

PRIVATE LABEL PUSH: Amazon has been building its own brands, and it’ll be offering deals such as 25 per cent off its Rivet furniture brand, which didn’t exist a year ago. Other deals include 30 per cent off its Mama Bear diapers and baby products.

BACK TO SCHOOL: The company is making a big push in school supplies for Prime Day. It says customers bought more pencils, pens, notebooks, glue sticks, lunchboxes and backpacks on Prime Day last year than any other day of the year.

MORE COUNTRIES: Amazon has been expanding its Prime membership around the world, and four new countries will be a part of Prime Day this year: Australia, Luxembourg, the Netherlands and Singapore. Amazon disclosed for the first time this year that it had more than 100 million paid Prime members worldwide.

READ MORE: Amazon to add 1,000 tech jobs by 2020 with new office in Vancouver

The Associated Press

Like us on Facebook and follow us on Twitter

Just Posted

Noted fiddlers bring kids to Surrey stage for ‘A Celtic Family Christmas’ concert

Bell theatre date for Natalie MacMaster and Donnell Leahy as they reunite for 23-city tour of Canada

Surrey-based business donates $1M to hospital’s children centre improvements

Surrey Hospital Foundation kicks off campaign for ‘transformation’ of children’s centre

OUR VIEW: Surrey’s unsung heroes inspire

The Now-Leader was proud to celebrate some deserving unsung heroes in this city on Wednesday night

North Delta family raising money for brain cancer treatment

23-year-old Tashina Janus and her family are raising funds to get her immunotherapy in the U.S.

Surrey opera singer brings Mozart’s ‘Così fan tutte’ to Vancouver stage

Nancy Hasiuk-Lay has been hailed for her ‘sparkling and crystalline vocal tone’

Metro Vancouver mayors cancel Surrey LRT in favour of SkyTrain

Surrey mayor claims he can extend Skytrain for the $1.65 billion already committed to light rail

Hunter who saved B.C. man pinned inside smashed truck says ‘God was sending me to him’

Sayward man describes chance discovery of Duncan Moffat, 23, in northern Vancouver Island woods

Road-weary Canucks thumped 6-2 by Wild

Vancouver hosts the Montreal Canadiens on Saturday

Toronto private school didn’t report alleged sexual assault to police

Police say a sexual assault at an all-boys Catholic institution was not reported to them

China says butt out; Canada calls for release of “arbitrarily” detained Muslims

A Chinese foreign ministry spokeswoman accused Canada’s envoy of going beyond their diplomatic roles

Dead Saskatoon tattoo artist’s skin removed and preserved

The skin was removed in honour of the well known artist’s work

Lower Mainland couple missing in Thompson-Okanagan area

Barriere RCMP received a missing persons report for two senior overdue travellers

Vancouver Warriors cancel first 2 weeks of season as labour dispute continues

The announcement means games scheduled for Dec. 1 and Dec. 8 will no longer be played

B.C. Realtor suspended after helping intern forge note about sick grandma

Vancouver real estate agent Jaideep Singh Puri has to pay fine, take ethics course

Most Read