Kelowna’s lakefront visitor centre is one of 130 around the province. (Destination B.C.)

B.C. visitor centres get help with COVID-19 prevention measures

Destination B.C. gearing up for local, in-province tourism

B.C.’s 130 community-owned visitor centres are getting help with COVID-19 physical distance measures to help them welcome tourists from around the province as summer season unfolds.

Destination B.C., the province’s Crown tourism marketing agency, has announced up to $1,000 for each centre to provide for extra sanitation and physical distance indicators for centres. Currently they’re focused on “tourist in your own town” efforts to direct people to amenities that are open, such as museums, galleries, cultural sites as well as parks and open spaces.

Destination B.C. has redirected its usual international marketing campaign and Super, Natural B.C. ads to promote #exploreBClocal during the coronavirus pandemic travel restrictions.

“As we head toward summer, we want visitor centres in communities all around B.C. to feel ready and willing to showcase their local areas, when the time is right,” said Marsha Walden, CEO of Destination B.C. “This one-time grant to support health and safety measures ensures visitors, staff and volutneers can feel comfortable interacting with others.”

RELATED: Royal B.C. Museum set for reopening in June

RELATED: B.C. park reservations surge as camping opens

Destination B.C. is also providing weekly Youtube updates for tourism operators. The latest one contains an update on the early bleak forecast for B.C. tourism, forecasting tourism revenue of $6.7 billion for 2020. That’s a 40 per cent improvement on the initial estimate when airlines and borders were shutting down around the world, but it’s still a far cry from the 1.5 billion industry revenue in 2019.

Camping demand is up, as are fishing licences and other indicators that B.C. residents are preparing to spend their holiday time and money within the province. Vacation spending that would otherwise go to cruises and other international travel is likely to stay in B.C. this year.


@tomfletcherbc
tfletcher@blackpress.ca

Like us on Facebook and follow us on Twitter.

BC legislatureCoronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

Surrey city staff hears restricting recovery homes to six clients won’t cut it

Corporate report notes there are more recovery homes in Surrey than in every other community in B.C. combined

Surrey Food Bank opens huge new ‘forever home’ in Newton

New warehouse on 78th Avenue is close to three times the size of the food bank’s old site in Whalley

Community fruit harvest program returns to Surrey, White Rock

Sources will send a team to harvest fruit trees, so less goes to waste

Semiahmoo Peninsula girls to host Black Lives Matter fundraiser

‘We are doing this because the world is full of systemic racism,’ organizer Sabine Lapointe said

South Surrey’s Historic Stewart Farm to offer guided tours

Outdoor tours to run afternoons Tuesdays through Fridays

Following incident at sea, fishing lodge says it will reopen despite Haida travel ban

QCL reopens July 10, says president; Haida chief councillor describes ‘dangerous’ boating encounter

Kamloops RCMP officer’s conduct under review after blackface jokes on social media

Meinke’s Instagram is private and it’s unclear when the posts were made

NHL says 35 players have tested positive for COVID-19 since June 8

Positive rate for the league is just under 6%

Man charged in Rideau Hall crash had rifle, shotguns, high-capacity magazine: RCMP

Hurren is accused of threatening to cause death or bodily harm to the prime minister

B.C. extends income assistance exemption for COVID-19

Provincial program to match Ottawa’s CERB, student pay

Most Read