The International Council of Shopping Centers (ICSC) has announced its recipients for the 2014 Canadian Shopping Centre Global Awards.
Guildford Town Centre (GTC) was awarded a 2014 Maple Leaf Gold Award for Marketing Excellence in the Grand Opening, Expansion & Renovation category for its “Yours GTC” campaign.
GTC launched its recent $280-million redevelopment with a grand opening that sought to regain shoppers sales; a comprehensive advertising campaign; cirque-style entertainment; a $52,000 contest giveaway; and luxury gift with purchase. The strategy helped attract 320,000 shoppers over the six-day celebration.
Professional recognition was given to: Rosavel Scott, marketing director, Guildford Town Centre/Ivanhoé Cambridge; Petra Barker, public and community relations manager, Guildford Town Centre/Ivanhoé Cambridge; Peggy Howard, general manager, Guildford Town Centre/Ivanhoé Cambridge; Belinda Davidson, vice-president, strategic marketing-operations, Western region, Ivanhoé Cambridge; and Debbie Berschling and Jeff Cohn, senior account director and president and CEO, COHN Marketing.
GTC is now eligible to win ICSC’s VIVA Best-of-the-Best Award in 2015, which recognizes the shopping centre industry’s most cutting-edge properties.