Jeremy Reitman (right), of Reitmans Canada Inc., and Stephen Reitman (left), his brother and vice-president of Reitmans, are shown at the company’s annual meeting in Montreal, June 6, 2007. Jeremy Reitman, the CEO of Montreal-based womenswear company Reitmans, has died. THE CANADIAN PRESS/Peter Ray

Reitmans CEO Jeremy Reitman has died, company announces

When he took control, the company was growing, from 854 stores in 2004 to 968 in 2011

Jeremy Reitman, a stalwart of the Canadian womenswear scene who guided Montreal-based Reitmans Ltd. through the so-called retail apocalypse, has died.

The company announced the death of its chairman and CEO in a brief statement on Sunday, saying the entire company mourns for him.

“The board of directors, management team and employees of the company extend their deepest sympathies to the Reitman family.”

Reitman was also a loving father, stepfather and grandfather, according to an obituary published on the website of a Montreal funeral home.

“A passionate golfer, skier, Moishes regular, toastmaster and philatelist, Jeremy was also a strong supporter of Israel and Jewish causes and a most devoted friend,” reads the notice, which did not specify his age.

“Jeremy will be sadly missed and fondly remembered by his many nieces, nephews, cousins and all who knew him.”

The obituary says Reitman died peacefully in Florida on Saturday. It says he was an alumnus of Dartmouth College, McGill Law, Westmount High School and Camp Kennebec.

He was also the grandson of Reitmans Ltd. founders Herman and Sarah Reitman. His brother, Stephen Reitman, serves as chief operating officer.

Jeremy Reitman was head of the 93-year-old family business for a decade, serving as president before taking over as CEO and chairman. He steered the company through a rapidly changing retail landscape, contending with an influx of U.S. competitors who set their sights on the Canadian market and the rise of e-commerce. Amid the ruins of Canadian retailers, Reitmans is one of the few domestic chains still standing, though it is shrinking.

When he took control, the company was growing, from 854 stores in 2004 to 968 in 2011. Today, there are 587.

In 2011, the company announced that it would close its Cassis stores, which were geared towards women over 40. Three years later, it said it would also shutter Smart Set locations, which had targeted young urban professionals.

Five separate banners remain, including Reitmans, Penningtons and Addition Elle, the latter two brands focused on the plus-size market.

With an eye to the rise of Lululemon and the ”athleisure wear” trend, Reitman also led the company’s foray into the activewear market with the launch of its Hyba line. There were briefly standalone Hyba stores, but now the clothes are sold online and in Reitmans locations.

Under Jeremy Reitman’s tenure, the company also gained attention for a series of notable ads in the mid-aughts that pitted Reitmans’ wearable fashions against haute couture looks.

“Reitmans: One. Haute Couture: Zero,” one of the two judges would inevitably say, before explaining that the company’s clothes are “designed for real life.”

In a December 2006 interview with The Canadian Press, Jeremy Reitman said the ads — and the middle-class ethos behind them — boosted sales for the company.

“We’ve always built our business on the middle and the lower middle because that’s where the money is, that’s where the people are and that’s where the broad base of customers are,” he said at the time.

Nearly a decade later, in 2015, the company tapped Meghan Markle as a spokeswoman.

Before the now-Duchess of Sussex began dating Prince Harry, she designed a capsule collection for Reitmans, and in a series of ad spots, she proudly told viewers that “It’s Reitmans. Really.”

A company spokesperson did not immediately respond to a request for comment on Reitman’s death on Sunday. A funeral is scheduled for Jan. 2 in Montreal. The family will then sit shiva in his home.

ALSO READ: Animals, house parties, manhunts: Top 10 most read stories across B.C. in 2019

Nicole Thompson, The Canadian Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Surrey man found guilty in West Kelowna killing of common-law spouse

Tejwant Danjou was convicted of second-degree murder in the July 2018 death of Rama Gauravarapu in West Kelowna

New collective debuts with Crescent Beach show

Nela Hallwas and Lyn Verra-Lay team for ‘Flow’

Former students’ mural showcasing Delta elementary school’s new logo on hold, for now

Ashriya and Karam Purewal painted the spirit logo last spring; formal logo mural delayed due to COVID

Police ask for help to identify suspect in alleged Surrey break-and-enter

Surrey RCMP say two men ‘kicked down the front door’ of the home

Surrey monitoring traffic as vehicles again clog city streets

Compared with city’s 2019 weekly average, deepest volume reduction was in late March with up to 46 per cent less vehicles

578 British Columbians currently infected with COVID-19

Seventy-eight new cases confirmed in past 24 hours

Conservation seizes fawn illegally kept captive in Vancouver Island home

A Comox Valley resident charged and fined under the Wildlife Act

Pandemic could be driving more parents to get on board with flu shot: study

University of B.C. study gauges willingness for parents to vaccinate children for influenza

Watchdog clears Okanagan RCMP in death of man after arrest over alleged stolen pizzas

The man died in hospital after having difficulty breathing and broken ribs

35,000 doses of fentanyl part of huge Maple Ridge bust

Largest seizure in RCMP detachment’s history included submachine gun, body armour

Have you seen Berleen? B.C. pig destined for sanctuary goes missing

Berleen was less than two weeks from travelling to Manitoba when she vanished

Health Canada says several kids hospitalized after eating edible pot products

People warned not to store cannabis products where children can find them

‘It’s not just about me’: McKenna cites need to protect politicians from threats

Police investigation was launched after someone yelled obscenities at a member of McKenna’s staff

Michigan plans dedicated road lanes for autonomous vehicles

First study of its kind in the U.S. to figure out whether existing lanes or shoulders could be used

Most Read