A group of Kwantlen Polytechnic University Entrepreneurial Leadership students are hoping to use the “cookie duster,” the “lip rug,” and the “crumb catcher” to promote men’s health while raising funds for cancer research and Kwantlen alumni.
Earlier this month, Katrina Babbini, Jim Martens and Jaskirat Bedi started marketing a special Movember-themed T-shirt as part of a year-end final practicum class.
The Movember challenge began in Australia in 2004 when a group of men decided to challenge each other to see who could grow the best moustache.
Following the success of the competition, the group decided to raise funds for men’s health and a global fundraising campaign began.
Now, every November, various groups throughout the world take part in Movember moustache-growing competitions that benefit men’s health initiatives.
In Surrey, the three Kwantlen students created The Must Stache Company as part of the business launch requirements needed for graduation, with all proceeds going towards providing low-interest loans to Kwantlen alumni who are planning to start their owns businesses, and to support prostate cancer research.
The product design is simple – a white T-shirt with a large black mustache printed across the front (or vice versa), along with the option of adding company names or logos beneath the ’stache.
“We really wanted to incorporate a cause to our project,” said Babbini. “It was also the time of year (nearing November) and I know a couple of people who are suffering from prostate cancer right now, so it was something that was close to my heart.”
The team has a goal of selling 500 T-shirts with the slogan, “If you can’t grow one, show one, and if you can grow one, show two!”
For more information on how to order the shirts, email email@example.com, call 778-688-6811 or check Facebook at https://www.facebook.com/muststachecompanyinbc