Tesla edges into pickup truck market with electric model

Tesla’s pickup likely to appeal to drivers who want an electric vehicle that can handle outdoors

Elon Musk is taking on the workhorse heavy pickup truck market with his latest electric vehicle.

The CEO of Tesla will unveil a new electric pickup truck at the Los Angeles Auto Show Thursday night.

With the launch, Tesla is edging into the most profitable corner of the U.S. auto market, where buyers tend to have fierce brand loyalty. Tesla’s pickup is more likely to appeal to weekend warriors who want an electric vehicle that can handle some outdoor adventure. But it could end up cutting into Tesla’s electric vehicle sedan sales instead of winning over traditional pickup truck drivers.

Tesla has struggled to meet delivery targets for its sedans, and some fear the new vehicle will shift the company’s attention away from the goal of more consistently meeting its targets.

ALSO READ: B.C. man’s dash-cam captures suspected ‘keying’ of Tesla

The Associated Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Dubai-based company buys Fraser Surrey Docks

Company also has ports and terminals in Vancouver, Nanaimo, Prince Rupert

Surrey Police to work with integrated teams during transition from RCMP

Terry Waterhouse says new police force will ‘collaborate’ with RCMP to maintain continuity of investigations

Solicitor General has ‘no illusions’ about acrimony over Surrey’s police transition

Farnworth wants report released to public ‘a week this coming Tuesday’

Surrey councillors ‘very disappointed’ as B.C. gives final approval of city police force

Meantime, Safe Surrey Councillor Allison Patton says she can ‘breath a sigh of relief’

Delta Hockey Academy wins WHL U.S. Challenge Cup

Canadian youth teams dominated the inaugural tournament last weekend in Kent, Wash.

Clothing, jewelry, purses: RCMP ask court about disposal of evidence in Robert Pickton case

Pickton was sentenced to life with no chance of parole for 25 years for the murders of six women

Ryan nets hat trick in return as Senators beat Canucks 5-2

Ottawa winger received assistance for admitted alcohol problem

Wet’suwet’en herreditary chiefs meet with provincial, federal ministers

Neither party speaking on the groundwork laid for tomorrow’s talks

Speaker ‘will not tolerate illegal activity’ on B.C. legislature grounds, says chief of staff

Chief of staff to the B.C. speaker Alan Mullen says situation with demonstrators appears ‘fluid’

MPs to examine privacy implications of facial-recognition technology used by RCMP

The MPs will look at how the technology affects the privacy, security and safety of children

Dates back to 2009: Calgary police lay charges in fraud involving semi-trucks

Three people from Calgary are facing charges that include fraud over $5,000

Aspiring entrepreneurs invited to pitch ideas at Dragons’ Den auditions

Abbotsford and Vancouver the only Lower Mainland try-out locations

Wet’suwet’en hereditary chiefs optimistic ahead of talks with feds, province

Discussions with provincial and federal governments expected to start later today

Most Read