Rolf Effertz holding the PHLiPBiT. (Contributed photo)

White Rock business owner solves common problem with new product

Rolf Effertz says the PHLiPBiT is a “Why didn’t I think of that?” creation

White Rock’s Rolf Effertz says he created a product that falls within the “Why didn’t I think of that?” category.

Effertz told Peace Arch News last week that he created the world’s first dual drive impact-rated bit that features a Robertson drive on one end and a Phillips drive on the other.

“If you’re driving screws in Canada… 50 per cent of the time they’re Robertson and 50 per cent of the time they’re Philips. This was a problem solving solution to that problem,” Effertz said, who owns Preferred Industrial, based out of Richmond.

Sales of the new bit has exceeded their expectations, Effertz added.

Reversible bits aren’t new, Effertz said, but the combination of Robertson and Phillips “is pretty unique.”

“The #2 Phillips and #2 Robertson are the most common, so it was logical to bring to market a “dual drive” double ended quick release bit that you use in an power screw drive machine, something that you just flip over to keep working,” Effertz emailed to PAN.

Preferred Industrial clients include hospitals, school boards, BC Ferry’s, municipalities and universities. However, Effertz said, this particular product “crosses so many boundaries.”

“The PHLiPBiT goes far beyond your professional maintenance person.”

Effertz said he and his two sons came up with the idea while they were “just trying to figure out a better way to solve a common problem.”

“We didn’t invent the Robertson or the square drive. We didn’t invent Phillips, but what we invented is the whole combination of the two drivers. I’d use the word invented loosely, it’s more of a creation.”

The name PHLiPBiT is a play on words, derived from FlipBit, he added.

More information on Preferred Industrial can be found here.

Just Posted

Former Cloverdale youth pastor guilty of one count of sexual assault

Judge cites reasonable doubt in finding Samuel Emerson not guilty of majority of charges

Athletes to mentor Surrey students with $720K boost for ‘Classroom Champions’

Program will involve close to 6,000 students and 150 teachers over the next three years

Transgender inmate loses court case against Surrey Pretrial

Petitioner argued denial of transfer to women’s prison was unreasonable and unfair

Surrey agency receives $250K to open ‘no cost’ legal clinic

Law Foundation of B.C. provided the grant to Sources Community Resources Society

Surrey to get 314 new child care spaces

These will be at 13 places throughout the city, Surrey-Newton MLA Harry Bains announced Wednesday

VIDEO: Canadian allergists’ group wants Benadryl behind the counter due to side effects

Some doctors say the medication is over-used because of its easy availability

Yelling at your dog might hurt its long-term mental health: study

Researchers find dogs trained using negative reinforcement are more ‘pessimistic’

Vancouver Island soap company releases Lucky Lager beer soap

Beer-infused olive oil soap comes out just in time for holiday shopping

Jagmeet Singh says he’ll vote against throne speech if NDP requests not met

Singh is to meet with Prime Minister Justin Trudeau on Thursday

Community uses loophole to paint 16 rainbow crosswalks after B.C. council says no

So far 11 rainbows are painted and five planned, all since council denied the first proposal in September

Workers’ camp at LNG facility in Kitimat takes shape

Extensive worker camp now being assembled

238 and counting: Vancouver gelato shop sets Guinness World record for most flavours

Vince Misceo has come up with 588 different flavours over the decades

Killer who fled to Taiwan day after shooting B.C. man over $80 sentenced 13 years later

The sentence comes 13 years after Shaoxin Zhang, 19, was killed in a Burnaby parking lot

Most Read