‘Create Memories, Not Garbage’ gift-giving campaign returns with new website

Metro Vancouver initiative 'isn't an anti-shopping campaign'

The front page of Metro Vancouver's new 'Create Memories

Metro Vancouver is back with its “Create Memories, Not Garbage” campaign, this time with a new website.

The website includes holiday décor tips, printable gift cards and gift ideas that will generate less waste.

The campaign also encourages people to start a new hobby with a loved one, re-gifting a favourite novel or board game, giving gifts that last or taking a hungry student grocery shopping.

CLICK HERE to visit the website.

For the sixth year, the regional district is promoting the idea of creating memories by giving reusable items, experiences and high-quality gifts during the holiday season.

“This isn’t an anti-shopping campaign but rather an effort to get people to think differently when giving gifts this Christmas,” stated Malcolm Brodie, chair of Metro Vancouver’s Zero Waste Committee.

“By giving experiences or high quality gifts, Metro Vancouver residents can help the region reach its waste reduction goals while still celebrating the spirit of the season.”

During the past six years of the Create Memories, Not Garbage campaign, the amount of waste disposed of in the days following Dec. 25 has decreased by an average of six per cent per year, according to organizers of the campaign.

“Every year it is great to see that more people are becoming aware of the campaign, and most importantly that it influences their gift giving,” stated board chair Greg Moore.

“Thoughtful gift giving can dramatically reduce the amount of packaging and wrapping that accumulates and it can allow opportunities for individuals to create new holiday traditions.”

The campaign will run on bus shelters and at public transit facilities across the region as well as in social media, online and on TV.

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