Having a radio station that's "all Surrey, all the time" is big news for a city like Surrey.
For years, Surrey has battled to be respected as a big player in the Lower Mainland and last week's announcement that South Fraser Broadcasting has been granted permission to start broadcasting a station called My Surrey FM on 107.7 FM is a big win in this regard.
Suki Badh, president of South Fraser Broadcasting, is understandably excited about what the station means for Surrey.
"It's going to be all about Surrey, first and always, and it'll be issues like transportation, growing pains, what happened at city council what's happening all over Surrey," he told the Now.
The new station will also be a big community booster, helping fund events like Surrey's annual Fusion Festival and providing journalism and broadcast scholarships at local post-secondary institutions and music programs for the Surrey School District.
One cause for concern though gave us reason to pause - and it involves the press release that was sent out soon after the announcement.
"We are ecstatic to be able to contribute to the growth of Surrey, one of Canada's fastest growing communities," Badh said in the release. "The city is becoming one of the best places to live in the Lower Mainland, thanks to the philosophy of sustainable development, championed by Mayor Dianne Watts and her council."
He also praised Surrey First Coun. Tom Gill for supporting his bid to bag the radio station, although Gill's support caused much controversy at the time.
Some on Twitter were quick to express concern that a new media outlet in town was unashamedly willing to broadcast a possible bias so blatantly.
Indeed, as a media outlet, My Surrey FM's listeners will expect fair and balanced coverage, especially since the station is already branding itself as a news outlet and not just a music station. So it's surprising to us - and seemingly to some on Twitter - that such a statement be made, out of the blue and in its very first press release.
Having a radio station devoted to issues and events in Surrey? That's great.
But having a radio station with a clear political bias devoted to issues and events in Surrey?
In that case, maybe you should just stick to music.