Progressive Intercultural Community Services (PICS) Society has launched a new movement.
According to a news release issued last month, #LoyalCanadian is aimed at educating and encouraging people to buy locally made products.
PICS president and CEO Satbir Cheema said the society has pledged to buy local "as much as possible," including at its transition homes, senior housing, PICS head office and other locations.
At a ceremony marking National Flag Day, Surrey-Newton MP Sukh Dhaliwal presented a Canadian flag to PICS, noting it represents "generosity, openness, equality."
“Canada is not for sale and we are not (the) 51st state,” board chair Maninder Grewal added in the release.
PICS marketing, communications and fundraising officer Phalak Betab said the #LoyalCanadian movement "is to raise awareness about the brands we use daily and inspire people to buy Canadian-made products."
“We plan to host fun challenges and create educational content to promote Canadian brands worldwide.”
Betab added PICS is inviting everyone to join the movement by using #LoyalCanadian when purchasing Canadian brands.
For more information, visit www.pics.bc.ca
