The top dogs of a popular “canine casting call” are featured in a calendar sold at Guildford Town Centre this Christmas.
Photographs of the winning dogs are published in the shopping mall’s 2016 calendar, sold for $10. All proceeds benefit the BCSPCA.
“The dogs in the calendar were chosen as part of our Canine Casting Call in the spring which was a huge success,” Petra Barker, the mall’s marketing co-ordinator, told the Now.
“For that campaign, people posted photos of their dogs and others could vote. That resulted in a $5,000 donation to benefit the BCSPCA, as we donated $1 for each vote up to a maximum of $5,000.”
During the three-week campaign, some 3,394 photos of dogs were posted, resulting in 60,940 votes.
“After the campaign ended, the 25 dogs that received the most votes were then judged based on their appearance, the originality and creativity of their photo and also the description provided,” added Barker, whose name is particularly appropriate for this calendar campaign.
The calendar, which includes a page of coupons valid from January to June, is sold at Guildford Town Centre’s customer service desk (cash only) and online at GuildfordTownCentre.com.
In other charitable initiatives at the mall, a bin located across from Santa’s Winter Wonderland is collecting toys for Surrey Christmas Bureau, until Dec. 23.
Also, proceeds from a by-donation gift-wrap service will benefit the Canadian Cancer Society and the Child Development Foundation of BC. The desk, located on the upper level next to Pandora, will be open until Dec. 24.
tom.zillich@thenownewspaper.com