B.C. hip hop artist signs with international label

Family, music and money — in that order. That’s the mantra of Rory MacLeod, aka NOX

Family, music and money — in that order.

That’s the mantra of Vernon hip hop recording artist Rory MacLeod, who raps under the moniker NOX. And it’s a formula that has paid off for the father of two, who recently signed with Bentley Records — an international record label with roots in New York City.

“I focus on being the best father I can be and leading by example, showing them that you can achieve things if you never give up,” MacLeod said of the lesson he hopes to impart on his seven and nine-year-old sons.

MacLeod has been laying down tracks since graduating production school in 2003, striving to carve his own musical path along the way.

“I just had a bunch of tracks I figured where at the level I wanted them to be,” MacLeod said. “It feels great. It feels like a good step. Things are falling into place.”

With hopes of gaining traction outside the ultra-competitive American market and instead focusing on Europe and Asia, MacLeod is stoked on signing with an international record.

“It allows me to reach out internationally and hopefully have it hit somewhere,” he said. “The songs are good. I think if people hear them, it will gain some traction.”

Drawing inspiration from a variety of influences, MacLeod’s lyric-heavy tracks are backed both by smooth hip hop beats — demonstrated on his Nov. 29 single Nobody but You feat. Freysh — and deep rap grooves, prevalent on his Oct. 5 single Fire It Up.

“My end goal is to create something unique,” MacLeod said. “If you be yourself 100 per cent, you’re guaranteed to have something unique.”

Produced by Mt. Pleasant, Fire It Up and Nobody but You are tracks MacLeod is excited about for their ability to showcase his hip hop flavour.

“When I set out to write a song, I try to keep it real so there’s something for everyone,” MacLeod said. “And I’ve always felt that somewhere inside there is a hit song.”

But collaborating with Atlanta-based artist Freysh on Nobody but You and working with Shane Bouthillier of Cold Driven fame at his studio in Armstrong on his way to crafting his masterpiece is half of the fun.

“(I love) just getting together with right-minded people and seeing what can happen,” MacLeod said. “I just love the whole creative process of basically knowing that when you start, you don’t know where it will end up.”

NOX’s third single, produced by Bouthillier, is slated to drop early 2018. And in the meantime, MacLeod plans on continuing to follow his family, then music, then money mantra.

“I like to keep it simple and focus on what’s important. Between being a dad and the studio, that’s where my time goes,” MacLeod said.

“It’s not a bad mix.”

NOX’s Nobody but You feat. Freysh and Fire It Up are both available on iTunes and Spotify. For information on upcoming hits, follow NOX on Facebook and Instagram.

RELATED: Group to wake Vernon up to new hip hop sounds


@VernonNews
entertainment@vernonmorningstar.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Surrey denturist goes mobile

Dr. Sarwar Sarwari, of True Fit Denture Centre, has had the van up and running for a month

New 10-bed substance use program opens in Surrey

It’s described as a ‘soft landing’ for people who are coming out of detox

Surrey’s Johnston Heights reporting COVID-19 exposure

Fraser Health has created a new webpage listing COVID-19 cases in schools

White Rock Playhouse, Bell Centre lit up red in support of entertainment workers

Facilities across Canada participated in national Light Up Live movement on Sept. 22

B.C. records 98 more COVID-19 cases, most in Lower Mainland

One new senior home outbreak, Surrey Memorial outbreak over

VIDEO: COVID won’t dampen Lower Mainland woman’s Halloween spirit

Langley’s Tanya Reid posted video offering suggestions of how trick-or-treating might look for her

PHOTOS: 2nd calf in a month confirmed among Southern Resident killer whale pod

Center for Whale Research said they will eagerly await to observe the calf to evaluate its health

97 distressed horses, cats and dogs seized from farm in Princeton

RCMP assisted as BC SPCA executed search warrant

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

$250K reward offered as investigation continues into Sea to Sky Gondola vandalism

Police also asking for specific footage of Sea to Sky highway around time of incident

Trudeau ‘disappointed’ by RCMP treatment of Sikh officers over mask issue

World Sikh Organization of Canada said taking Sikh officers off the front lines constitutes discrimination

Liberals reach deal with NDP on COVID-19 aid bill, likely averting election

NDP and the Liberals have reached an agreement on COVID-19 sick-leave

Most Read