Chilliwack business owner enters the Dragon’s Den

Brent Poulton flew to Toronto to pitch his ugly Christmas sweaters for dogs in the Dragon’s Den

Sometimes it’s not the destination that’s most important, but rather the journey. At least that’s how Chilliwack’s Brent Poulton feels about his Funky Tails pitch to top Canadian business gurus on CBC’s Dragon’s Den.

Poulton said he came up with the idea of selling ugly canine Christmas sweaters with matching sizes for their human counterparts a few years ago while watching an episode of Dragon’s Den.

“We saw (the show) and thought ugly Christmas sweaters would be perfect to sell in our (pet) store. But we couldn’t find any anywhere, so we came up with the idea to make our own,” explained Poulton.

Poulton’s been selling his Funky Tails sweaters for about four years, focusing on online sales through his website and wholesale. He now has nearly 100 retailers carrying his ugly canine Christmas sweaters. But friends kept encouraging him to go bigger. So when auditions for the Den rolled into the Valley this spring, Poulton stepped in and pitched his idea.

Three days after auditioning, Poulton learned he was selected to go in front of the Dragons themselves. “Not everyone ends up on TV,” said Poulton. “You need to be good for TV to end up on TV,” he continued, explaining how less than a quarter of in-person pitches actually end up airing.

After receiving his invitation into the Den, Poulton booked a flight to Toronto where the show is located. Filmed in April, Poulton didn’t learn until mid-November that his pitch would be aired in Thursday night’s holiday-themed episode.

Of the six Dragons—Arlene Dickinson, Joe Mimran, Manjit Minhas, Michele Romanow, Jim Treliving, and Michael Wekerle—it was Dickinson who showed immediate interest in Poulton’s Funky Tails sweaters, offering him the $15,000 he was asking for within minutes.

“I have never done a dog investment. This one I’m going to do! I’m going to give you exactly what you asked for,” exclaimed Dickinson, recalling a previous ugly Christmas sweater idea that netted co-Dragon Treliving a 3200% return on his initial investment.

“I love it, I don’t need to talk about it,” Dickenson added. “Nothing says love for your pet like dressing like your pet.”

Overall, the experience was a good one for Poulton. “I think it was worth it. I would’ve been just as satisfied even if I didn’t end up on TV.

“Not everyone gets to do something like this,” he said. “Even just the feedback I got from these highly successful (entrepreneurs) made the experience totally worthwhile.”

And although Poulton’s original pitch was for ugly Christmas sweaters, Funky Tails is diversifying its pet-wear, carrying sweaters for every season. Visit www.funkytails.com to check them out.

READ MORE: Brent Poulton and his Pug, Jenny


@SarahGawdin
sarah.gawdin@theprogress.com

Like us on Facebook and follow us on Twitter.

Just Posted

Surrey business groups dig in heels on LRT

Mayor-elect Doug McCallum and his coalition aim to cancel LRT in favour of extending SkyTrain

New faces on Surrey council: Who they are and how they got here

The council includes seven of eight candidates who ran with Doug McCallum-led Safe Surrey Coalition

UPDATE: Missing Surrey girl, 15, located

Surrey RCMP sought help to locate Hailey McClelland

Surrey’s mayor-elect McCallum has big promises to keep

From estimated 337, 289 eligible voters in Surrey, 109,791 votes were cast for 32.5 per cent turnout

Dancing zombies expected in droves at Surrey’s ‘Thrill the World’ event

Michael Jackson’s iconic video inspires group-dance gatherings around the globe

B.C. sailor surprised by humpback whale playing under her boat

Jodi Klahm-Kozicki said the experience was ‘magical’ near Denman Island

Ovechkin has 4 points as Caps rough up Canucks 5-2

WATCH: Defending champs pick up impressive win in Vancouver

Vancouver mayoral hopefuly admits defeat, congratulates winner Kennedy Stewart

Ken Sim of the Non-Partisan Association apologized for the time it took to acknowledge Stewart won

Mental fitness questioned of man charged in Chilliwack River Valley shooting

Peter Kampos told his lawyer ‘his dreams are being stolen and turned into drugs’ at Surrey Pre-trial

Fraser Valley mom stuck in Africa over adoption delay

Kim and Clark Moran have been waiting four weeks to bring son home

B.C. government moves to tighten resource industry regulations

New superintendent will oversee engineers, biologists, foresters

Election watchdog seeks digitally savvy specialists to zero in on threats

Move follows troublesome evidence of online Russian interference in the 2016 U.S. election

Most Read