D-BOX: Free demo of ‘immersive’ movie tech at Whalley shop

D-Box gives movie lovers a jolt by seats synced to on-screen action

Mike Nielsen relaxes in a D-Box seat

WHALLEY — A crash jolts you to the right. An explosion shakes your whole body. Just when you think you’ve hit the height of intensity, you’re thrown left, then right, then left again as a car tumbles down a bank after flying off a cliff.

Mike Nielsen’s eyes light up like a kid in a candy store as he talks about D-Box, a Canadian company behind state-of-the-art technology that syncs seat movement to on-screen action, making you feel like you’re literally part of the movie.

The technology is delivered through motion-enabled chairs, a controller and a set of codes.

“Immersive – it’s just an immersive experience,” Nielsen explains. “You’re moving along with the space craft or the car or whatever. Even when people are fighting, you feel it, it throws you around in the seat.”

Though he’s had D-Box set up at home for five years, Nielsen recently set up a demo inside his Whalley store, Sprite Multimedia, on the corner of 108th Avenue and King George Boulevard.

He invites anyone who’s interested to come in and check it out; sit down and take in a whole movie, he doesn’t mind.

“We’re leaving a movie playing all the time,” said Nielsen. “People are just flabbergasted.

“For me, I love science fiction so I love all the science fiction movies. But they’ve done kids movies. ‘Frozen,’ for example.”


Hundreds of hours of programming go into syncing just one film to D-Box. To date, there are more than 1,400 supported titles.

With more than 1,100 D-Box films on his wall at home, it’s hard to argue Nielsen’s a huge fan.

Opening weekend of the latest “Star Wars” movie, “The Force Awakens,” was record-breaking for D-Box cinema sales.

“All the D-Box seating sold out before anything else. It was a huge, huge success,” Nielsen said. “People that want the uber experience go, ‘D-Box? 3D? I’m in.’”

While D-Box began in the home theatre realm (costing about $15,000 for a regular setup), the technology has been in theatres since 2009, starting with “Fast & Furious.”

Now, the majority of the company’s business is in cinemas. They’re all over the world, in dozens of countries with thousands of D-Box seats across the globe.

Here in the Lower Mainland, Cineplex’s SilverCity Riverport theatre in Richmond was the first theatre to hop aboard in 2013. SilverCity Metropolis followed, and Cineplex Cinemas Langley (formerly the Colossus) was one of the later ones.

All told, D-Box motion seats are installed in 43 of Cineplex theatre’s in Canada, including five in B.C., with more to come.

It costs about $8 more to get a D-Box seat ticket in theatre and, according to Nielsen, it’s more than worth it.

But first, you can head down to his Whalley shop to get a taste of the latest and greatest in home theatre, for free.

“We’re much more than a computer shop,” Nielsen remarked.

Sprite Multimedia is located at 13597 King George Blvd.


Just Posted

Surrey Community Leader Awards winners revealed

The 16th CLA awards, presented by the Now-Leader, recognized Surrey’s un-sung heroes

COMMUTER ALERT: Serious pedestrian crash closes Pacific Highway

Traffic along 176th Street, 4th to 8th Avenue, is blocked while Mounties continue to investigate.

MPs meet with Surrey council to discuss RCMP, LRT

Federal government to have quarterly meetings with Surrey

Hogg curious if a new recreation centre is needed in Grandview Heights

South Surrey-White Rock MP to host a Town Hall Meeting tonight

Surrey building that has gathered dust for 20 years is for sale again, with bids sought

Potential sale of the long-vacant 104 Avenue Centre is good news, Surrey Board of Trade CEO says

People flocking to Vancouver Island city to see hundreds of sea lions

Each year the combination of Steller and California sea lions take over Cowichan Bay

Protesters confront Environment Minister in B.C.

Protesters wanting more for killer whales confront Catherine McKenna

Humans reshaping evolutionary history of species around the globe: paper

University of British Columbia researcher had the paper published in the Proceedings of the Royal Society

Toronto ‘carding’ activist Desmond Cole stopped by police in Vancouver

Cole says his experience reveals what daily life is like for black and Indigenous residents

Tubing, skating, light display part of new winter festival in Vancouver

Set to open Nov. 23, the six-week festival will take over Vancouver’s Concord Pacific Centre

Commercial trucks banned from left lane of Coquihalla

B.C.’s Ministry of Transportation has introduced a new program that hopes to prevent accidents and closures on the Coquihalla Highway.

B.C. on track to record same number of overdose deaths as last year

128 people died of overdoses in September, bringing the total to more than 1,100 so far in 2018

B.C. firefighters rescue horse stuck in mud

‘It happens more often than you’d think,’ says deputy chief

Regulatory confusion over ‘toxic’ stink near Abbotsford school

Officials sniffing out which regulators responsible for enforcing compliance at neighbouring property

Most Read