The Surrey-created website popYOUlarity.com celebrated its 10th anniversary last week.
The online music publication was started on Jan. 19, 2001 by then-Grade 11 student and music lover Debbie Fettback (nee Gebert) in an effort to help new bands get some attention.
The site has undergone three face lifts over the years, but continually strives to connect the reader with artists, through features, interviews, reviews and contests.
Some of the most notable interviews and events include: Duran Duran, Bryan Adams and Nickelback press conferences, and interviews with top artists such as Britney Spears, KT Tunstall, P!nk, Goo Goo Dolls, Far East Movement, Katy Perry and Train.
Popyoularity.com prides itself in not catering to the big names or ignoring the unknown bands, but simply "seeks to honour all great music from any genre."