An outpouring through Facebook

An African village in Sierra Leone will have access to clean drinking water thanks to the efforts of Simon Fraser University business students. MBA students from SFU’s Beedie School of Business hit their fundraising target and generated $5,000 through a social media campaign.

Angie Rai, Karen Robson, Tina Sun and Pankaj Saini came up with the idea to create a Facebook page to launch a campaign called 1 Dollar Per Like. Each time a Facebook user “liked” the page, sponsors promised to donate a loonie towards the non-profit organization Free the Children to build a water well.

“The campaign has been a huge success … to say we are excited would be an understatement,” says Rai. “We did not expect such a huge response and we are extremely pleased with the results.”

The fundraising effort originally got off the ground as a result of a classroom assignment. Students in the MBA class, Managing Information Systems, taught by SFU Beedie associate professor Michael Parent, were challenged to garner as many social media likes and comments as possible in order to increase organizational engagement with consumers.

On the night previous to receiving the MBA challenge, students had viewed the documentary, A World Without Water, which cast new light on the commodification of water globally and the tragedies stemming from lack of access to safe drinking water. Moved by the central premise of the program, Rai vowed to address it in her team project.

Rai and her fellow students aren’t resting despite reaching their initial fundraising goal.

“Our original goal was to raise the $5,000 needed to build the well. However, through the Facebook page, as well as with our other fundraising efforts, we have raised just over $8,000,” Rai says.

“We are still, however, looking for the public’s support if they would like to make a donation towards raising $25,000 to build the entire village. This would include the building of the school, the well, as well as alternative income and health care programs.”

Anyone interested in making a donation can do it online, by sending an email to aar3@sfu.ca or by calling 604-808-7200.

Surrey North Delta Leader

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Claiming she has COVID-19, stranger coughs in Cloverdale woman’s face

Clayton Heights woman will now self-isolate for the next two weeks

Quarantined Surrey mom say pandemic has put special-needs families in ‘crisis mode’

Cloverdale’s Christine Williamson shares her family’s challenges, strengths

Police watchdog finds cops blameless for deaths in 2019 Surrey hostage-taking

Woman was killed as ERT officers fired on man holding a knife to her throat and ‘what appeared to be’ a gun in his hand

No, Delta police are not pulling over cars to check for social distancing

DPD dispelling rumour cops pulling over vehicles with two or more people, checking IDs, issuing fines

B.C. couple celebrates 61st anniversary through seniors’ home window

Frank and Rena Phillips marked occasion at Nanaimo Seniors Village this week while social distancing

World COVID-19 update: Six million U.S. jobless claims; Russia sends medical aid to U.S.

Comprehensive update with COVID-19 news from around the world

A look at some of the B.C. inventors creating life-saving tools in fight against COVID-19

Groups across B.C. are working together to create what they hope will help people affected by the pandemic

Association launches French-language games, online tools for families learning at home

Games, culture and vocabulary included in new virtual resources

‘There can be no ambiguity’: Travellers brought home to B.C. must self-isolate

Health Minister Adrian Dix said the mandatory isolation must be abided by

55+ BC Games cancelled amid COVID-19 concerns

Greater Victoria set to host 2021 event

BC Hydro offers three-month bill ‘holiday’ for those affected by COVID-19

Industrial customers can defer half of their power bills

VIDEO: Dog missing in Lower Mainland since winter sees his family again for the first time

Aldergrove helped find Buster, says dad, who has now witnessed ‘the power of social media’

Some April Fool’s Day jokes bring much-needed laughter; others tone deaf to COVID-19

Police are warning the public not to use the ongoing pandemic as a punchline

Most Read