Real estate partners are a sister act

Tamara and Shannon Stone share personal and professional bonds

  • Sep. 13, 2019 6:30 a.m.

– Story by Kathy Michaels Photography by Darren Hull

Story courtesy of Boulevard Magazine, a Black Press Media publication

Like Boulevard Magazine on Facebook and follow them on Instagram

Saying the Stone Sisters are impressive negotiators may sound like little more than an endorsement for their real estate partnership. But in actuality, it’s much more.

Negotiating is part of the tie that binds them together and is woven so deeply into their story it’s almost as intrinsic to who they are as their DNA.

“We had to negotiate for everything growing up,” said Tamara one afternoon while sitting in a Kelowna Starbucks, prompting Shannon to nod in agreement.

“Our report card would come in and our dad would say, ‘that’s great — you got a B in math, now go and get an A.’ We would be like ‘huh, what?’ And he would say, ‘go back to school and talk to your teacher.’”

They would trundle back into their classroom the next day and start making the case for a better mark, pointing out that perhaps the grading of a paper or exam failed to take note of some nuance of the answer they’d offered. Inevitably, they’d sway their teachers and their marks would inch up.

It taught them how to confront an issue, be resourceful and believe in themselves — three key ingredients to success and — more importantly for young women who wanted to one day make an impact on the world— independence.

“It was important to both our mom and dad that we be able to stand on our own two feet,” said Shannon.

Unsurprisingly, it makes an impression on those who have seen it in action.

“We went to list an old teacher’s house two years ago, and I said ‘we’re really good negotiators,’” Shannon said.

“They were like, ‘oh, we know.’ Back when we were students, she told us, all the teachers would talk about which Stone sister was coming in to negotiate first.”

It’s part of what made real estate such a natural fit for the sisters, although they came to that realization at different times.

Their parents were realtors in the ‘70s and ‘80s. Tamara decided to follow in their footsteps in 1995, in the thick of an economic lull that hit the Okanagan hard.

“Everyone actually said to me, ‘are you insane, you’re getting into real estate? Why would you do that?’” Tamara said, adding that she was glad she started in such a hard market.

“July 1, 1995, was my first day and I had a dark suit and I’d cut my hair off and sold it to buy business cards … I looked like I was 11 years old.”

Shannon stopped her sister there and offered some perspective as only a loved one can.

“She didn’t look 11. She was 22 and while all of her friends were going to the bar, she’d decided to go into real estate,” Shannon said. “She had short hair, and the worst blue suit — she looked older than she looks now.”

With that, the two laughed and the story shifted to include the added insight.

The Stones have an easy way of communicating. They speak at an energetic clip, encouraging each other as they tell stories and laughing at jokes and shared memories. They even finish each other’s sentences. They share history, but it’s also clear they have a strong bond that carries them forward.

That closeness is part of the reason why their family was concerned when, 10 years after Tamara donned her blue suit, Shannon decided she too wanted to be in real estate.

“Shannon came in after years of me begging her and she said, ‘okay, but I am not going to work for you, I will work with you for six months,’” said Tamara, adding that they were content to go their separate ways at that point.

“Everyone was worried. We have a tight-knit family, and they worried that if we didn’t get along it would wreck everything.”

Of course, it didn’t. They’ve been a homegrown success story, awarded Kelowna’s Best Realtors multiple times and continually ranking among the Top 100 Teams with RE/MAX Canada. They’ve found success, balance and a way to have fun with the work they share.

“If I do anything that annoys Shannon, she just has to raise her eyebrow a little bit and I stop,” said Tamara.

And vice versa.

“We know and we appreciate each other and each other’s opinions,” added Shannon.

“We’re almost one person, but we have different strengths and weaknesses that complement each other.”

They found a groove that allows them to take on all challenges, including market fluctuations. They choose to look at the positives in the market, and work with what they have.

“There are always people moving, sales to be had and chances to be creative,” said Tamara.

“A market like this is nice because you can be honest. Lots of realtors don’t want to tell someone what they need to hear because it’s not what they want to hear. We’re in an industry where people want to be positive, but we want to be realistic.”

Shannon said that means when someone says they want to downsize or expand their real estate portfolio, it’s on them as realtors to look at what’s happening in the market recommend full steam ahead, or say, “this isn’t the market.” And when there’s a real lull, it’s on them to look elsewhere to find new clients to bring to the market. This approach has landed them in Seattle, Toronto and even the oil patch, depending on the year.

“We think of ourselves as more of a marketing business,” said Shannon. “We don’t wait for something to happen or someone to come around and buy our listings — we look at what’s happening and go out and invite people here.”

That approach has its risks and its rewards. But together, the Stones are clearly able to make it work.

See them online here.

LifestyleReal estate

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Young Muslims offer helping hand to isolated residents throughout Lower Mainland

Neighbourhood Helper campaign aims to get help to people who can’t leave their homes

South Surrey man aims to ease stress of pandemic with free online yoga

Patrick Aubert says his one-hour classes are about rest, recovery

White Rock’s promenade to close to the public

Public access to popular waterfront walkway closing April 10: city

Christopherson Steps, 1,001 Steps closed due to COVID-19

Access restricted to Crescent Beach over Easter weekend, City of Surrey announces

LETTER: With a long road of recovery ahead, Surrey must keep RCMP

To change for the sake of change shows weak leadership, inability to understand needs of community

UPDATE: Canadians awake to extra COVID-19 emergency benefit money, feds clarify changes

The CRA and federal officials are working to clarify the confusion around payments

COVID-19 world update: 6.6 million U.S. jobless claims; alcohol sales banned in Bangkok

Comprehensive digest of coronavirus news items from around the world

B.C. sorting medical equipment sales, donation offers for COVID-19

Supply hub has call out for masks, gowns, coronavirus swabs

B.C. records five more deaths due to COVID-19, 45 new cases

A total of 838 people have recovered from the virus

Major crimes investigating sudden death of North Okanagan child

The 8 year old was flown to Kelowna General Hospital and died hours later

BC institution has highest number of positive results for COVID-19

11 inmates in Mission test positive for coronavirus, more than any other federal prison in Canada

Easter Bunny added to B.C.’s list of essential workers

Premier John Horgan authorizes bunny to spread “eggs-ellent cheer” throughout province

Travellers returning to B.C. must have self-isolation plan or face quarantine: Horgan

Premier John Horgan says forms must be filled out by travellers

More than 400 animals have been adopted amid pandemic: B.C. SPCA

People are taking this time of social distancing to find a loyal companion through the animal welfare group

Most Read