Stanley cup riot prompts SFU students’ case study

SFU students used the Stanley Cup riot as a case study to examine the growing role that social media plays in society and business.

  • Nov. 25, 2011 10:00 a.m.

Five undergraduate students from Simon Fraser University’s Beedie School of Business used Vancouver’s 2011 Stanley Cup riot as a case study to examine the growing role that social media plays in society and business.

The students – Fahad Yasin, Christine Prasad, Sasha Vukovic, Moira van den Akker and Andrew McKinlay – competed in the recent Intercollegiate Business Ethics Case Competition (IBECC) in Bellevue, Wash., with a case study called Legal Implications of Social Media.

The SFU team is competing against a prestigious international field that includes Oxford University, University of Southern California, INSEAD and Boston College.

The team’s chosen ethics case concerned the aftermath of June’s Vancouver riot.

It involved a Lower Mainland construction company whose employee made favourable comments about the riot on his Facebook account.

After receiving upwards of 100 emails from an agitated public, the company’s owner had to make a difficult decision of how to react to the public relations nightmare – and how to deal with his employee.

The student team examined the situation from the perspective of the employer on the day after the riots.

“(What we were) really looking at is social media and the role it plays in our society and business,” said McKinlay. “This new phenomenon can be a useful tool, but if used incorrectly, can result in huge costs, both tangible and intangible. How to use social media most effectively is still unknown, but we do know one thing for sure – social media is blurring the line between our public and private lives.”

Sam Thiara, manager of student engagement and recruitment at the Beedie School of Business, and alumnus Pam Hernandez coached the team.

Teams in the competition researched a contemporary issue in business ethics of their own choosing and prepared a 20- to 30-minute presentation, which they presented to a panel of judges.

Teams explain the legal, financial and ethical dimensions of their problem and propose a solution that must pass on all three counts.

Judges questioned the teams for another 30 minutes, and then give the teams feedback on their performance.

The winning team was Loyola Marymount University of Los Angeles with a case study of Triclosan, a controversial antibacterial additive that is put into Colgate Toothpaste.

For more information, visit http://at.sfu.ca/xgKjTp

Just Posted

The ‘Upside Down’ is coming to Surrey with ‘One Man Stranger Things’ parody

Charles Ross one-man act based on first two seasons of hit Netflix show

Surrey councillor wants the policing transition process to ‘immediately stop’

Brenda Locke to make motion at Dec. 16 meeting to reconsider current plan

City of Surrey says pension benefits ‘guaranteed’ for police recruits

A National Police Federation representative says it may not be enough incentive

Surrey-area teens will have a ball at Christmas, thanks to collection effort

Realty company’s Bring on the Balls campaign now in its third year

Surrey groups receive funding for training support for people 55-plus

PICS getting $728K to help 120 people over two years

MAP: Christmas light displays in Surrey and beyond

Send us pictures of your National Lampoon-style lit-up homes, nativity scenes or North Pole playlands

Sharks beat Canucks 4-2 to snap 6-game skid

Vancouver visits Vegas on Sunday

Fans sing Canadian anthem after sound system breaks at BMW IBSF World Cup

The Canadians in attendance made sure their team and flag were honoured on the podium

VIDEO: Fire destroys Big White Ski Resort chalet

Social media eulogies peg the property, nicknamed “The Pharamacy,” as both loved and hated

Prince George RCMP use bait packages to catch porch pirates over the holidays

First-in-Canada program with Amazon looks to combat parcel theft

Man pleads guilty to second-degree murder in 2017 Stanley Park stabbing

Lubomir Kunik was found by a man out walking his dog on the beach late on Feb. 1, 2017

Vancouver homeless camp brings community, safety, home, says resident

Encampment in the city’s Downtown Eastside is one of many that have sprung up in B.C.

Nanaimo mechanical engineer creates thief tracking program

Nanaimo Thief Tracking lets users plot and share information about thefts online

Most Read