B.C.’s chief coroner Lisa Lapointe criticized the Fentanyl Prevention Program being released by the funeral chain, Alternatives Funeral & Cremation Services.

Funeral chain defends harshly criticized Fentanyl Prevention Program

Alternatives says presentation ‘has not been seen by anyone’ outside of company

Alternatives Funeral & Cremation Services owner Tyrel Burton has fired back at B.C.’s Chief Coroner, for what he feels is unwarranted and knee-jerk criticism of the funeral chain’s Fentanyl Prevention Program.

In a press release titled ‘Alternatives Funeral & Cremation Services corrects inaccurate conjectures about its Fentanyl Prevention Program,’ Burton said that a number of “uninformed critics” have remarked on the program.

“Unfortunately, there have been several statements made about the program by individuals in prominent positions that range from inaccurate to untrue,” Burton said.

The Aldergrove-based funeral chain has been under fire by B.C.’s chief coroner Lisa Lapointe about what she describes as “scare tactics” (that) are not effective when it comes to combating the overdose crisis, following the launch of a “very visual” fentanyl prevention program by Alternatives.

On Nov. 30, Alternatives kicked off the campaign, with Burton described as using “powerful, perhaps even controversial, visual aids” to talk about the dangers of fentanyl.

In addition to a 45-minute video – which Alternatives said would include members of the BC Coroners, first responders and parents effected by the crisis, the campaign also includes a poster of grieving family members surrounding a coffin. Underneath the photo, a banner reads: “Will fentanyl be the reason for your next family get-together?”

In a written statement on the B.C. government’s website, Lapointe said that while public education and awareness is important, “the BC Coroners Service does not endorse, and will not be participating in, fear-based initiatives.”

“Evidence suggests that the reasons for drug use are complex and multifaceted, and programs focused on scaring people from using drugs, are not effective in saving lives,” she said.

“Additionally, they tend to increase the stigma surrounding drug use and actually discourage people from seeking help – an obsolete approach that has led to the loss of countless lives.”

• SEE RELATED STORY HERE

Burton said the presentation on Fentanyl prevention has not yet been seen by anyone, aside from the Alternatives personnel who have helped to create it and that it will be presented for the first time in January of 2018.

“It is puzzling to us that B.C. chief coroner, Lisa Lapointe, has seen fit to pass judgment on the program before it has been put into action, particularly since the BC Coroner’s Service had been fully briefed on the nature of our presentation six months ago and had agreed to support it,” Burton said in the release. “It’s very disappointing to now see that commitment withdrawn.”

Burton also noted that the Alternatives program is categorically not intended for those who are already addicted to drug use. He maintains it is a prevention program, designed for youth 12 to 20 years of age or beyond, who are not addicted and who haven’t yet experimented with drugs.

Alternatives also points out that its Fentanyl Prevention Program strongly relies on parents attending with their children and “encourages moms and dads to see and hear the presentation with their kids, and hopefully use the message as a means of starting or continuing their own conversation at home about the dangers of drug use, particularly fentanyl.”

“Ms. Lapointe has stated that ‘programs based on scaring people from using drugs are not effective in saving lives,’” Burton said.

“What we find truly scary is her blanket condemnation of a program that is only just starting, and forming an opinion based on a photo taken out of context from the top portion of a poster. Indeed, Ms. Lapointe has not even seen the presentation.”

Alternatives Funeral & Cremation Services underscores the need for drug use prevention by pointing out that B.C. is on pace to see more than 1,500 drug-caused deaths this year and as such, “has felt a strong sense of duty to try and stem the tide through the education of our youth.”

Company founder, Lawrence Little, said if Alternatives’ program turns out to be a waste of time, “well, at least we tried, and we will accept the criticism of those who might say ‘we told you so.’”

“But if our presentation saves the life of even one child, we will consider it a huge success,” Little said.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

South Surrey couple donates $250K to students in honour of late son

Joseph Chung Scholarship Fund helps out 100 post-secondary students

Surrey RCMP investigate report of explosion at home

‘Emotionally elevated’ person taken ‘safely’ into custody: police

Surrey tells Uber to cease operations in city, but company ‘respectfully’ declines

Ridesharing company told to stop operating within the city by 9 p.m. Jan. 24

Plans for apartments on Strawberry Hill shopping site coming to Surrey council

It would be near the library, and include 123 rental units

Man killed in fall from 3 Civic Plaza balcony in Surrey

Heavy emergency services presence in plaza at the skyscraper, at 13475 Central Ave.

‘Presumptive case’ of coronavirus in Canada confirmed by Ontario doctors

Man in his 50s felt ill on his return to Canada from Wuhan, China

People knowingly take fentanyl so make policy changes to reduce harm: B.C. study

Dr. Jane Buxton, an epidemiologist at the centre, says drug users need more resources,

‘My heart is going to bleed’: Bodies brought back to Canada following Iran plane crash

Remains of Sahar Haghjoo, 37, and her eight-year-old daughter, Elsa Jadidi, were identified last weekend

UBC grad and sister killed in Iran plane crash had bright futures ahead, close friend says

Asadi-Lari siblings Mohammad Hussein and Zeynab were two of 57 Canadians aboard downed Flight PS752

Coronavirus concerns cause cancellation of Langley Lunar New Year celebration

Close to 1,000 were expected to attend the annual Live In Langley event on Saturday

Second earthquake in two days strikes near Agassiz

A 2.6-magnitude recorded Saturday morning

BCLC opens novelty bet on Harry and Meghan moving to the west coast

Meanwhile, real estate agency points to four possible homes for the family

Canada slips in global corruption ranking in aftermath of SNC-Lavalin scandal

The country obtained a score of 77, which places it at the top in the Americas

Most Read