And while technology has supported creative innovations in ways unimaginable in 1978, what hasn’t changed is the commitment to quality and customer service Donna Davey established from the outset. Opening the doors on a small shop off of King George Highway with just $500 of gold chain, Donna’s dedication to delivering unique, beautiful and quality jewellery quickly cultivated a loyal following.
Son Doug Davey came on board in 1988, taking over the shop when Donna retired in 1995.
“It’s grown a lot and today we focus a lot more on custom work,” Doug says, reflecting on the reasons for their longevity and 11-year history as Surrey’s No. 1 jeweller in the Now-Leader’s Reader’s Choice Awards. “Our clients trust us and appreciate the value we offer, along with our experience in being able to create amazing pieces.”
It’s also about building relationships.
“We have lots of parents and grandparents among our long-time customers, and now their children are coming in as well,” Doug says.
Jewellery might not be top-of-mind when considering technology, but computers and associated innovations have radically changed the way custom jewellery is designed and crafted. Beyond skilled hand-drawings, jewellers today create 3D images to show clients exactly what their piece will look like.
Most of Gold Room Jewellers’ designs are undertaken by Charlene Thompson, who can also transform old jewellery or family pieces into something completely new that you’ll love to wear today.
“She has an amazing mind and eye for what customers have to work with and what they’re looking for,” Doug says.
Have an idea of what you might like? Bring in magazine or internet photos as a starting point for the design.
You can also bring in old family jewellery to trade up to something more modern, which as white gold or rose gold, for example.
“We’re happy to offer suggestions to help you find your best options for turning the jewellery you have into the jewellery you want.”
Additional services include insurance, appraisals and exceptional on-site repairs undertaken by talented goldsmiths.
Lots to celebrate!
A big anniversary needs a big sale, and the Gold Room has planned just that from July 16 to 21:
• 30 to 50 per cent off in-stock inventory
• Giveaway of 40 items for 40 years in business – enter in store before the July 21 draw.
• Earrings – .40pts each – on special for their 40 years.
• and of course, cake! Stop by at 12014 72 Ave. in Surrey to enjoy a piece with the staff.