You wouldn’t think doing business in the Lower Mainland’s fiercely competitive real estate market is a good way to build lasting relationships. But realtor Jayson P. says “it happens.”
Jayson P., who works with Sutton-Premier Brokerage, understands that finding a home his clients will love involves getting to know them and their needs. That means going the extra mile to build the client-agent relationship.
That takes time, and a whole lot of trust and respect.
“I want to get to know you. I want to know all your family members by name, and even your kids’ birthdays,” Jayson P. said. “That relationship goes a long way toward finding a home where you can be happy.”
Word is out
When you serve your customers that well, word gets out. Jayson P. says 90 per cent of his business is recommendations and referrals from satisfied clients. He doesn’t market himself aggressively – he doesn’t even have a website – because he doesn’t want to take shortcuts with his approach.
But he doesn’t want to turn people away, either. So rather than overbooking himself, he has brought together a team of like-minded real estate professionals as The Umbrella Real Estate Group. “Rain or shine,” Jayson P. says, “we got you covered.”
What does that mean? It means everyone on his team shares Jayson P.’s approach to building relationships with clients. It means literally helping those clients the way a friend would. “I pitch in with cleaning and painting. I’ve even helped clients move,” he said.
Cleaning and staging? No charge
If you’re selling, The Umbrella Group will clean and “stage” your home for you at no cost, to make sure it shows at its best and earns its full value. “It may earn a home five or ten thousand dollars more,” Jayson P. said. “That doesn’t make a big difference to my commission, but it puts money in the seller’s pocket.”
Jayson P. earned his credentials at the University of British Columbia and the BC Institute of Technology. He started in the business in 2006 as a salaried representative for a developer, and in 2014 he decided to test his customer-focused approach on the open real estate market.
His clients, both buyers and sellers, love it.
“We have a social get-together, I put on a nice buffet with our present and former customers every year just to keep in touch,” Jayson P. said. “Just because our deal is done doesn’t mean the contract stops.”
“Don’t get me wrong. We don’t have to become best buddies to do business,” he said. “But we will work together to make sure you’re happy with your transaction.”
And yes, he says, “some of my clients have become good friends.”