Impress Branded Content - Black Press Community Newspapers

Impressive results with branded content

Impress branded content delivers results for advertisers in British Columbia



Last month Black Press announced the launch of paid content for advertisers; the largest native advertising platform in British Columbia.

Regular visitors to Black Press websites and Facebook pages across B.C. may have noticed an additional source of information being made available to them.

Early feedback from local businesses has been very positive. Whether a business has a new product launch, an anniversary or grand opening, or simply to connect with their customers online, Impress Branded Content is a great solution. See advertiser comments below.

Impress Branded Content was recently added to introduce readers to some of the key businesses and individuals in their communities, while giving advertisers an additional way to provide information to consumers in a technology-driven era.

This format is known as “native advertising” and involves advertisers purchasing an “article” on the newsfeeds of Black Press websites. An informational piece pertaining to their business appears on the newsfeed for seven days and resides under the “Impress” channel on the website for 12 months.

A link to the information is also added to the newspaper’s Facebook page and is clearly marked as “sponsored content”, so that readers know it is not a news story. A limit of two paid articles per week is accommodated for advertisers. For further information email: impress@blackpress.ca.

Platforms

What our advertisers say:

“Native advertising allowed us to connect with new customers we were not reaching before.

We definitely noticed many new faces at the restaurant during and following the Abbotsford News campaign. Combining print, social media and a story on your website really gave our business a boost. Our regular customers loved it and the article reinforced what people love about our restaurant and how long Ocean Park Pizza has been a part of the community.”

Jolly Bhardwaj, Owner. Ocean Park Pizza, Abbotsford, BC

“Lanka Jewels is an established business in Mission. We take marketing very seriously. Recently we promoted our business through the Impress Branded Content platform and we were delighted with the response. Seeing a story published within your online news channel created an immediate focus on Lanka Jewels. This combined with the post and boost on social media generated great feedback and many shares on our own Facebook page. The real test is to have customers connect with our business, which results in sales and enhancing our brand. Our thanks to Black Press for continuing to offer effective and innovative marketing ideas at affordable prices. Impress Branded Content was, without question, a success story for us and a good return on investment.”

Ken Selvaraja, Owner, Lanka Jewels, Mission BC

Just Posted

Kelowna’s Jordan Cheyne puts on ‘totally dominating’ performance at Tour de White Rock

Westminster Savings Road Race was the final race of the 40th annual event

Garbage truck fire in Surrey halts traffic

Crews spent two hours extinguishing blaze

Nina Kessler wins Tour de White Rock road race

Kessler, from the Netherlands, speaks to final push of 40th annual race

PHOTOS: Tour de White Rock speeds through the city

Westminster Savings Road Race taking place now, which is to be followed by a beach party

Knauer pedals to third Tour de White Rock title

Superweek concludes today with the Tour de White Rock Westminster Savings Road Race at 10 a.m.

VIDEO: Hurricane Barry slogs toward shore; storm surge feared

More than 70,000 customers were without power Saturday morning

Canadian officials flagged 900 food items from China with ‘problems’ over 2 years

The scrutiny of agricultural goods has been central to a diplomatic dispute between Canada and China

VIDEO: Elderly woman with severe dementia missing in Chilliwack

Woman now missing more than 24 hours and missing her daily medications

Gasoline companies to speak at public inquiry into B.C. pump prices

Premier John Horgan ordered the inquiry in May when prices at the pump reached $1.70 a litre

When the hospital becomes home: B.C. girl, 7, has spent a third of her life in pediatric unit

Mother grateful for the care her daughter received at VGH Pediatric Intensive Care Unit

Loved ones of Somali-Canadian journalist Hodan Nalayeh mourn after terrorist attack

She moved back to Somalia last year in an effort to tell positive stories of her home country

Marathon votes, high stress work is going to kill someone, say some MPs

Some resort to wearing diapers to help get them through all-night votes

Concerns mount over ‘criminalization’ of detained migrants in Canada

The agency decided all officers working in these centres must be outfitted in protective and defensive equipment

Trudeau stresses balancing economy, environment during brief Stampede visit

The prime minister took aim at his conservative opponents in his remarks

Most Read