Howard Yong has been passionate about farming for a long time.
He lived in China for years, and fell in love with Canadian farming culture when he immigrated to Manitoba. These days he and his family live in the Vancouver area, and Yong loves to share his passion door-to-door.
His latest venture, with business partner Will Yue, is Yohoho Beef Terminal. The butcher shop opened stores in Surrey and Burnaby this summer, and delivers grass-fed BC beef across Metro-Vancouver — sometimes hand delivered by Yong himself.
“My dad loves to see who our customers are, and personally thank them for supporting the business,” says Tina Yong, Howard’s daughter. “The whole family is very involved in the business — everyone helps out. He wants to leave a great legacy for us.”
The store has been doing well since opening July 31, and locals have embraced the online system to order variety bundles of steak, ground beef and stewing beef, delivered right to their homes in Metro-Vancouver.
“BC has some of the best-tasting beef in the world, it really sells itself,” Howard Yong says.
Local, sustainable, affordable
Yohoho Beef Terminal works closely with local ranchers in the BC Interior who care both for the cattle and the land, and beef is processed at KML, one of only two federally registered processing plants in the province.
“Our beef has never left BC, and being processed at KML means it passes the highest quality standards,” Tina Yong says.
- Better flavour: Shorter transit times and a higher standard of care mean Yohoho Beef tastes fresh and flavourful. It’s part of the 1846 brand which prioritizes low stress handling systems and is grass-fed, grain-finished, and raised without added hormones.
- More sustainable: Smaller scale farms and less pollution during transport help reduce Yohoho Beef’s environmental impact.
- Spend less, and help more: “My sole mission with Yohoho Beef Terminal is to bring healthy, tasty, and locally sourced beef to the community,” Howard Yong says. “It’s a wonderful opportunity to change the way people consume and see beef.” All profits from locally purchased goods stay within the local economy and create jobs for BC farmers. Check out Yohoho Beef’s value bundles for impressively affordable, quality food.
Find Yohoho Beef Terminal at 103-16013 Fraser Hwy open daily from 10 a.m. to 8 p.m. or order online at yohohobeef.com. Follow them on Facebook and Instagram for the inside scoop on deals and discounts!