‘Adult toilet training’ to fight flushed wipes

Metro Vancouver tries humour tactic on icky problem of clogged sewers (with video)



Metro Vancouver hopes toilet humour will be a better weapon than gross-out reality in persuading residents to stop flushing disposable wet wipes that clog the sewers.

The regional district is testing a new public education campaign, rolling out in Pitt Meadows first, that calls itself “your guide to adult toilet training.”

It features supposedly helpful tongue-in-cheek tip cards like “check for tp before you pp”, “bathrooms: not a good place for a selfie” and “don’t flush keys or cellphones” alongside a more frequent message: “never flush wipes.”

An informative video goes further, cautioning against flushing other “unflushables” – such as tampons, dental floss and hair – in fact anything other than the “fellowship of the throne: pee, poo and toilet paper.”

Jammed sewer pipes and pumps have been a growing headache and Metro says it’s already cost $100,000 so far this year to pry out twisted masses of the wipes that are often marketed as flushable.

But nobody wants to see the icky reality inside the sewers, said Metro corporate communications manager Larina Lopez, hence the decision to go funny.

Lopez said a survey found most wipes being flushed are personal hygiene wipes used by women in bathrooms, not baby wipes.

Women will therefore be the $85,000 campaign’s main target, she said, with ads in public washrooms and in other media, as well as a roving pink port-a-potty to emphasize the message.

If it works in Pitt Meadows – the regional district will measure if fewer wipes end up stuck in the pump station that serves that area – then expect the campaign to roll out across the region. Meanwhile, the pitch can be found at neverflushwipes.ca.

 

Just Posted

Environment, finance top of mind for new Surrey Councillor Steven Pettigrew

Unexpected advocacy led to political mentorship, says first-term councillor

Noted fiddlers bring kids to Surrey stage for ‘A Celtic Family Christmas’ concert

Bell theatre date for Natalie MacMaster and Donnell Leahy as they reunite for 23-city tour of Canada

South Surrey native wins ‘Oscars of hairdressing’ award

Simon James named Contessa 2019 Texture Hairstylist of the Year

Surrey-based business donates $1M to hospital’s children centre improvements

Surrey Hospital Foundation kicks off campaign for ‘transformation’ of children’s centre

OUR VIEW: Surrey’s unsung heroes inspire

The Now-Leader was proud to celebrate some deserving unsung heroes in this city on Wednesday night

Fashion Fridays: 5 coats you need this winter!

Kim XO, lets you know the best online shopping tips during Fashion Fridays on the Black Press Media Network

WikiLeaks chief could see charges, US court filing suggests

Charges against Julian Assange could help illuminate the question of whether Russia co-ordinated with the Trump campaign

Federal MPs denounce controversial Facebook post targeting Sajjan

Okanagan Conservatives apologize for controversial Facebook post

Canada has enough pipelines to get the moon

Pipelines totalling 840,000 kilometres run across Canada

Migrants streaming into Tijuana, but now face long stay

U.S. border inspectors are processing about 100 asylum claims a day at the main border crossing with San Diego

One month after legalization, illicit cannabis shops doing brisk business

When asked what has changed since Canada legalized on Oct. 17, one staffer said: “We’re just busier.”

Hunter who saved B.C. man pinned inside smashed truck says ‘God was sending me to him’

Sayward man describes chance discovery of Duncan Moffat, 23, in northern Vancouver Island woods

Road-weary Canucks thumped 6-2 by Wild

Vancouver hosts the Montreal Canadiens on Saturday

Toronto private school didn’t report alleged sexual assault to police

Police say a sexual assault at an all-boys Catholic institution was not reported to them

Most Read