Surrey mayoral candidates (from left) Linda Hepner

Election 2014: Dead heat heading into Surrey vote: Poll

City of Surrey: Insights West has three mayoral contestants within three per cent of each other, making Nov. 15th's election anyone's game.

Three mayoral candidates are in a dead heat, according to the latest opinion poll.

Insights West released the results of a poll on Monday that shows Surrey mayoral contestants Doug McCallum, Linda Hepner and Barinder Rasode in a tightly contested race for the mayor’s chair.

The online poll shows Hepner and McCallum neck and neck at 33 per cent, and Rasode just behind at 30 per cent.

One in four (24 per cent) of voters are still undecided.

The poll shows Rasode has the bulk of the youth vote (40 per cent of those between 18 and 34 years), while Hepner has a fix (42 per cent) on those 55 years and older.

Women are more likely to vote for Hepner (36 per cent), according to the poll, followed  by McCallum and Rasode who are tied at 29 per cent.

The poll says Hepner’s strength is in arts and culture (24 per cent), McCallum’s is economic development (25 per cent) and Rasode leads in crime reduction (27 per cent).

“Any one of these three candidates can win this election, particularly with so many voters still making up their minds,” said Mario Canseco, vice-president of public affairs at Insights West. “All three have created lasting impressions on voters. McCallum is now seen as a superior economic manager, Rasode is gaining traction with her position on crime, and Hepner continues to represent a sound option for the status-quo on services.”

Results are based on an online study conducted from Nov. 6 to Nov. 8 among 510 City of Surrey residents aged 18 and over who are Your Insights panel members.

YourInsights.ca is Insights West’s in-house access panel offering on-demand samples for both clients and research suppliers looking for Western Canadian populations. The data has been statistically weighted according to Canadian census figures for Surrey for age, gender and region. Results have a margin of error of plus or minus 4.5 percentage points, 19 times out of 20.

Click here to view the detailed data tabulations for this study.

Surrey North Delta Leader

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