‘Honest mistake:’ RCMP says B.C. cannabis shop can keep image of legendary Mountie

Sam Steele wearing military, not RCMP uniform in image depicted in Jimmy’s Cannabis window

‘Honest mistake:’ RCMP says B.C. cannabis shop can keep image of legendary Mountie

The RCMP say they “stand corrected” and Cranbrook business Jimmy’s Cannabis will not have to remove an image of legendary lawman Sam Steele displayed in one of their windows after all, after the RCMP consulted further with their historian, who informed them he is not wearing an RCMP uniform in the image.

BACKGROUND: RCMP asks new cannabis shop to remove image of Sam Steele

It’s been a high-profile week for Jimmy’s Cannabis Shop considering the store just opened its doors last Wednesday, with news that the store had been asked by the RCMP to take the photo of Sam Steele down due to copyright infringement making headlines nation wide.

Cannabis stores are mandated to have opaque window coverings to prevent onlookers from seeing in and owner Jeff Weaver opted to go with historical images for his stores instead of “uninviting” glazed glass or something along those lines.

Weaver originally agreed to take the photo down in the verbal conversation with a local officer, but after consulting a historian, he learned that the image of Steele he chose shows him wearing not a RCMP uniform but a military one.

“We are elated,” Weaver told the Townsman. “This is fantastic news that we are not impinging upon any trademark issues with the RCMP and we hope that Sam Steele the man will be the thing that’s celebrated from here on out.”

Today Cpl. Caroline Duval from RCMP media relations in Ottawa provided a statement confirming that Steele is in fact wearing a military uniform depicted on the window.

“The RCMP stands corrected on the statement that Sam Steele is wearing the uniform of the North West Mounted Police in the image used by the cannabis store. We had further discussions with our historian, who informed and corrected us on:

Superintendent Samuel Benfield Steele, Reg. No. 1 (O.40) was struck off the strength of the North-West Mounted Police on January 3, 1903.

The photograph of Sam Steele, from which the disputed image is derived, is from the portrait published in the frontispiece of Sam Steele’s autobiography “Forty Years in Canada” written in 1914 but due the outbreak of the First World War in August 1914, was not published until 1915.”

The RCMP statement explains that in 1914, Colonel Steele was the Officer in Command of Military District 10 in Winnipeg, MB. In the photo Weaver picked for his store Steele is wearing the uniform of a full Colonel in the Canadian Militia.

In the statement Duval said that the RCMP wishes to remind the public that “notwithstanding the correction and honest mistake, the name and image of the RCMP are protected under the intellectual property laws of Canada and requires prior authorization before any business or enterprise can use it.

Meaning that if Steele was depicted in RCMP regalia in the photo, Weaver would have had to officially request permission to use it, and had the request been denied, he would have had to remove it.



paul.rodgers@cranbrooktownsman.com

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Marchers supporting Indian farmers rallied in Surrey last month, from Bear Creek Park to Holland Park along King George Boulevard. (File photo: Tom Zillich)
Surrey MP says mayor’s motion to support Indian farmers is his to make

“He has his own sovereignty, right,” Sukh Dhaliwal says

Lord Tweedsmuir’s Tremmel States-Jones jumps a player and the goal line to score a touchdown against the Kelowna Owls in 2019. The face of high school football, along with a majority of other high school sports, could significantly change if a new governance proposal is passed at the B.C. School Sports AGM May 1. (Photo: Malin Jordan)
Power struggle: New governance model proposed for B.C. high school sports

Most commissions against new model; BCSS and its board in favour

Researchers say residents should leave sleeping bats alone while they exit hibernation. (Cathy Koot photo)
Spring ‘signal’ brings White Rock, Surrey bats out of hibernation

Community Bat Programs of BC says it’s best to leave sleeping bats alone

(Photo: Creative Outlet)
YOUR MONEY: Tax tips for a complicated tax season involving CERB and more

With April 30 tax deadline, ‘it is important to understand the tax implications (benefits) will have’

The Delta Police Department’s Equity, Diversity and Inclusion Unit: (from left) Const. Joel Thirsk, analyst Jody Johnson and Staff Sgt. Sukh Sidhu. (Delta Police Department photo)
Delta police respond to rising number of hate crimes

Police have received 15 reports so far in 2021, compared to 12 in all of 2020

A woman wears a protective face covering to help prevent the spread of COVID-19 as she walks past the emergency entrance of Vancouver General Hospital in Vancouver, B.C., Friday, April 9, 2021. COVID-19 cases have been on a steady increase in the province of British Columbia over the past week. THE CANADIAN PRESS/Jonathan Hayward
Top doctor warns B.C.’s daily cases could reach 3,000 as COVID hospitalizations surge

There are more than 400 people in hospital, with 125 of them in ICU

The father of Aaliyah Rosa planted a tree and laid a plaque in her memory in 2018. (Langley Advance Times files)
Final witness will extend Langley child murder trial into May or June

Lengthy trial began last autumn with COVID and other factors forcing it to take longer than expected

The corner of 96th Avenue and Glover Road in Fort Langley now has traffic signals, and new “touchless” signal activation buttons. (Matthew Claxton/Langley Advance Times)
Busy Fort Langley intersection gets ‘touchless’ crosswalk signals

The new traffic light started operation in April

A crossing guard stops traffic as students wearing face masks to curb the spread of COVID-19 arrive at Ecole Woodward Hill Elementary School, in Surrey, B.C., on Tuesday, February 23, 2021. A number of schools in the Fraser Health region, including Woodward Hill, have reported cases of the B.1.7.7 COVID-19 variant first detected in the U.K. THE CANADIAN PRESS/Darryl Dyck
COVID-infected students in Lower Mainland schools transmitting to 1 to 2 others: data

Eight to 13 per cent of COVID cases among students in the Lower Mainland were acquired in schools, B.C. says

Dr. Bonnie Henry – in a B.C. health order that went into effect April 12 – granted WorkSafe inspectors the power to enforce workplace closures with COVID-19 spread. THE CANADIAN PRESS/Jonathan Hayward
24 workplace closures being enforced in Fraser Health under new COVID-19 order

WorkSafe inspectors the power to enforce closures if COVID-19 has spread to 3 or more employees

Maple Ridge Fire and Rescue were conducting training operations at Gold Creek Falls when a firefighter broke their leg. (Eileen Robinson photo - Special to The News)
Firefighter suffers broken leg during swift water rescue practice in Golden Ears park

A training exercise at Maple Ridge waterfall on Wedesday results in mishap

Norm Scott, president of Royal Canadian Legion Branch # 91, is disappointed the Legion does not qualify for COVID financial assistance from the provincial government. (Black Press Media file photo)
B.C.’s pandemic aid package passing Legion branches by

Federal non-profit status stymies provincial assistance eligibility

Latest modelling by public health shows cases generated by COVID-19 infections into places where it can spread quickly. (B.C. Centre for Disease Control)
Industrial sites, pubs, restaurants driving COVID-19 spread in B.C.

Infection risk higher in offices, retail, warehouses, farms

Most Read