KFC dedicates China restaurant to memory of Communist hero

KFC dedicates China restaurant to memory of Communist hero

The first “Lei Feng Spirit” restaurant in Lei’s home province of Hunan was annouced on Sunday

Fast-food chain KFC is memorializing a popular Chinese Communist hero with restaurant decor extolling his deeds, in a rare matching of an iconic American brand with Communist propaganda.

The official Xinhua News Agency said the company launched its first “Lei Feng Spirit” restaurant in Lei’s home province of Hunan on Sunday, ahead of Tuesday’s official remembrance day for the soldier who died in 1962 at the age of 21.

Lei’s example of selfless service to the Communist Party and his comrades was popularized in 1963 by former leader Mao Zedong and remains a rallying point for party unity and public service. Critics question the facts surrounding his alleged good deeds, saying most were based on accounts in a diary reportedly found after his death.

READ MORE: A little taste of Canada: Tim Hortons opens first coffee shop in China

The KFC restaurant in the provincial capital of Changsha is decorated with Lei’s writings and image. The company did not immediately respond to requests for comment.

“Lei Feng has been the role model for generations of Chinese. As the KFC (outlet) in his hometown, we will spare no effort to promote his spirit,” He Min, general manager for KFC’s Hunan region, was quoted as saying by Xinhua.

In addition to opening the themed restaurant, KFC plans to “promote the Lei Feng spirit in its over 250 outlets in the province and encourage its staff to learn from the role model,” Xinhua said.

Lei Feng day is marked annually by acts of public service such as clearing garbage and visiting the elderly. Communist leaders revived his memory more than a decade ago to stir support for the party among the younger generation born after the abandonment of orthodox Marxism in the 1980s and the crushing of pro-democracy protests centred on Beijing’s Tiananmen Square in 1989.

READ MORE: How many iconic KFC buckets still exist in B.C.?

Recent years have seen renewed efforts to update his image, including through television specials and smartphone apps.

KFC in China is run by Yum China, which split from its parent company Yum Brands in 2016. The company’s American roots have occasionally made it a target of nationalistic Chinese during times of tension between Beijing and Washington, although it appears unaffected by the current trade war between the two.

___

The Associated Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Through his lens, Doug Cook captured this picture of the Fraser River, Mount Baker, an eagle, and even the Golden Ears Bridge on a sunny fall afternoon. The photo was taken from the wooden walkway leading down to the Pitt Meadows Regional Airport float plane dock. (Contributed photo)
Friends of Semiahmoo Bay to host virtual World Wetland Day event

Webinar event to feature six speakers, to be held Feb. 2

Pindie Dhaliwal, one of the organizers for the Surrey Challo protest for Indian farmers. She says organizers were told by Surrey RCMP that the event was not allowed due to COVID-19. Organizers ended up moving the protest to Strawberry Hill at the last minute. (Photo: Lauren Collins)
Indian farmers rally moves as organizers say Surrey RCMP told them they couldn’t gather

Protest originally planned in Cloverdale, moved to Strawberry Hill

One of the Choices Lottery grand prize packages includes a home located at 16730 19 Ave., Surrey. (Contributed photo)
Two South Surrey homes featured in Choices Lottery

Tickets on sale now for BC Children’s Hospital lottery

Fraser Health has declared a COVID-19 outbreak at a Surrey high-intensity rehabilitation unit, Laurel Place. On Dec. 22, 2020, Fraser Health said four patients and two staff members have tested positive for the virus. (Image: Google Street View)
Fraser Health says COVID-19 outbreak over at Laurel Place in Surrey

Health authority declared outbreak over Jan. 16

(Photo by Kevin Hill)
40 cases linked to Surrey Memorial Hospital COVID-19 outbreak

Fraser Health says two death are associated with the outbreak

A scene from “Canada and the Gulf War: In their own words,” a video by The Memory Project, a program of Historica Canada, is shown in this undated illustration. THE CANADIAN PRESS/HO - Historica Canada
New video marks Canada’s contributions to first Gulf War on 30th anniversary

Veterans Affairs Canada says around 4,500 Canadian military personnel served during the war

A 17-year-old snowmobiler used his backcountry survival sense in preparation to spend the night on the mountain near 100 Mile House Saturday, Jan. 16, 2021 after getting lost. (South Cariboo Search and Rescue Facebook photo)
Teen praised for backcountry survival skills after getting lost in B.C.’s Cariboo mountains

“This young man did everything right after things went wrong.”

Conservative Leader Erin O’Toole holds a press conference on Parliament Hill, in Ottawa on December 10, 2020. THE CANADIAN PRESS/Sean Kilpatrick
No place for ‘far right’ in Conservative Party, Erin O’Toole says

O’Toole condemned the Capitol attack as ‘horrifying’ and sought to distance himself and the Tories from Trumpism

A passer by walks in High Park, in Toronto, Thursday, Jan. 14, 2021. This workweek will kick off with what’s fabled to be the most depressing day of the year, during one of the darkest eras in recent history. THE CANADIAN PRESS/Chris Young
‘Blue Monday’ getting you down? Exercise may be the cure, say experts

Many jurisdictions are tightening restrictions to curb soaring COVID-19 case counts

A health-care worker prepares a dose of the Pfizer-BioNTech COVID-19 vaccine at a UHN COVID-19 vaccine clinic in Toronto on Thursday, January 7, 2021. THE CANADIAN PRESS/Nathan Denette
COVID-19: Provinces work on revised plans as Pfizer-BioNTech shipments to slow down

Anita Anand said she understands and shares Canadians’ concerns about the drug company’s decision

Tourists take photographs outside the British Columbia Legislature in Victoria, B.C., on Friday August 26, 2011. A coalition of British Columbia tourism industry groups is urging the provincial government to not pursue plans to ban domestic travel to fight the spread of COVID-19. THE CANADIAN PRESS/Darryl Dyck
B.C. travel ban will harm struggling tourism sector, says industry coalition

B.C. government would have to show evidence a travel ban is necessary

(Phil McLachlan - Capital News)
‘Targeted’ shooting in Coquitlam leaves woman in hospital

The woman suffered non-life threatening injuries in what police believe to be a targeted shooting Saturday morning

sdf
Another Mission student arrested for assault, in 2nd case of in-school violence this week

RCMP notified of local Instagram page with videos (now deleted) showing student assaults, bullying

A unique-looking deer has been visiting a Nanoose Bay property with its mother. (Frieda Van der Ree photo)
A deer with 3 ears? Unique animal routinely visits B.C. property

Experts say interesting look may be result of an injury rather than an odd birth defect

Most Read