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Small business: Surrey company builds kitchens on the go

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SURREY — In a sprawling warehouse in an industrial area in Surrey sits a shiny steel food cart covered with a cheeky red awning.

It stands out like a rose in the desert.

The design of the cart is like a jigsaw puzzle with compartments containing fridges, a tiny sink, oven and other essentials. It is a miniature kitchen on wheels. Every square inch has a purpose.

Once the finishing touches are in place, it will be shipped to New York City where a chef in the Big Apple will use it to churn out waffles.

This is only one of several projects underway at Apollo Custom Manufacturing, a bustling workplace littered with strays from the road like retired delivery trucks, an ex-police SWAT team truck, a hollowed out motor home, an old postal van and a shipping container. The battered interiors are all in some stage of finding a new vocation as one of the trendy food carts, trailers or trucks that are increasingly populating urban streets.

As business has boomed for street food vendors, so it has for Norm Kerfoot who founded the company in 2000 with business partner Vince White.

Since then, they have shipped mobile kitchens around the world, landing food carts in Australia, Hawaii, the Netherlands, Germany, England, France, Italy and through the U.S. and Canada.

By now, “we have a good grasp of the flow of these trucks,” said Kerfoot, who seems to have the right combination of practical, hands-on skills and a knack for sales for this unusual business.

He estimates there are probably 1,000 Apollo-made carts, close to 100 trucks and maybe 50 trailers used around the world by street food vendors.

Success has been a long time coming. In the company’s early years, he and White used to work long hours, rolling up their sleeves to do much of the labour themselves.

“It has been a pretty crazy business to be involved in, just with all the ups and downs over the years,” he said in an interview in his office, surrounded by the buzz of electric saws and the tinny smell of freshly cut metal.

The business exploded about four years ago when the city of Vancouver opened the door to an invasion of food trucks, carts and trailers. Before that, the company had an annual sales volume of around $750,000. Today, that figure has nearly doubled to $1.4 million. Kerfoot expects it to climb even higher.

Having already shipped plenty of product to other countries, Apollo was well positioned to fill this new niche in Vancouver.

Kerfoot knows the challenges in creating these cubbyhole kitchens. They need to be self-sufficient, running entirely on propane and generator power, having their own refrigeration, hot and cold running water and meeting the same health and safety standards as a restaurant.

Judging by the array of photos behind him as he sits at his desk, his company seems to have converted just about every type of vehicle under the sun.

For example, they converted a Volkswagen van into a sizzling pink concession stand called Pig on the Street. Inside, a husband and wife team turn out anything bacon on downtown Vancouver streets.

“It was a lot of planning because there isn’t a lot of room inside,” said Kerfoot. He is proud of the result. “The top pops up and they’ve got a complete kitchen in there. It’s a fabulous little unit.”

His company has taken brand new Mercedes-Benz Sprinter vans, carrying a price tag around $55,000, and proceeded to cut holes into them, giving these luxury sedans an ultra utilitarian purpose.

Just like the expert tailor cutting into the finest of cloths, “we measure twice,” said Kerfoot.

His staff of eight, with various contractors also on board, turned a Mercedes Unimog, the sturdiest but most unglamorous type of military vehicle, into a coffee truck that roams the streets of Seattle.

“They wanted something different,” explained Kerfoot.

His company built the first food truck for any university in Canada. A gloriously garish concoction called The Hungry Nomad, it proved so successful on the grounds of UBC that the university ordered three more.

Current products are just as reflective of the smorgasbord offered by the company.

Apollo is turning a shipping container into a kitchen for Black Hills Estate Winery in Oliver. Parked just outside the company warehouse, it features service windows, perfect boxes with arrow-straight lines, cut out of the corrugated steel sides. A kitchen in the making. It’s not hard to imagine it parked on verdant rolling grounds with cheerful chefs serving up generous slices of pizza.

The most expensive project to date is a $120,000 food truck, complete with washroom, several ice cream machines and a proofing cabinet for dough-rising, destined for the remote Aleutian Islands off the coast of Alaska.

It’s the islands’ first food truck, said Norm’s brother, Glen, who works with him in the company. There is so much excitement that islanders are planning special events around its arrival.

“Building for that climate creates some special concerns and we were the food truck company in North America that could meet those concerns,” said Glen.

The company is also converting a HandyDART bus into a food services vehicle for film sets.

“Once you tear it out, it’s nice and roomy inside. You’ve got the head room, the width and everything else,” said Norm. “And they are fairly nice to drive.”

He figures he has done pretty well for a Burnaby boy who dropped out of high school at age 17 to work for a neighbour in the steel fabricating business.

“It just sort of evolved from there. It seemed to be something that came fairly naturally to me and it has never done me any wrong.”

He is now planning to expand into the backyard kitchen market, with barbecue islands and patio table firepits becoming all the rage in suburbia. He figures after putting so many kitchens into trucks, trailers and carts, he has the expertise to put complete kitchens into backyards, capitalizing on another new trend.

Apollo has been commissioned by everyone from the a little guy selling tacos to big concerns like Nestlé which ordered a crepe cart for Malta and chains like Original Joes and Wings.

“We’ll take on pretty much anything,” said Kerfoot. “There is almost nothing we won’t try.”

yzacharias@vancouversun.com

twitter:@yzacharias

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