A video created by the Cowichan Therapeutic Riding Association has gone viral. (screen shot)

VIDEO: Tiny therapeutic horse makes for touching story

Viral video from Vancouver Island therapeutic riding association has more than 500,000 views in just a few days

A short promotional video from the Cowichan Therapeutic Riding Association has gone viral, with more than 500,000 views from around the world in just the past few days.

Jennifer Barnes van Elk, the development officer for the CTRA in Duncan, which provides equine-based wellness programs for persons with special needs, said the video was made from the perspective of Ember, a 10-year old Norwegian Fjord horse that is a long-time member of the organization’s therapeutic programs.

The breed is known for its calm and dependable personality and the video touchingly shows how well Ember works with the association’s workers and clients. The video’s message — that everyone is special in their own way — has struck a chord with people.

Barnes said the video was inspired by the popular “Budweiser Horse” commercials.

“The video, which is from the eyes of Ember with [a young program participant] riding her with the assistance of our workers and volunteers, captures well what we offer here through our programs,” Barnes van Elk said.

“The rider and horse both share the emotions and joys of working and having fun together, which is so much part of what we’re doing here. The video was made by Maddie Mahon, a media production student who used to work with us.”

Barnes van Elk said the purpose of the video is to raise awareness of the association and to also help raise funds for its programs.

She said the CTRA receives no government funding and relies on fundraising to help raise money so that its programs can be accessible to as many who need it as possible.

“We were really surprised by how many online hits the video has received since we first released it last week,” Barnes van Elk said.

“We have more than 500,000 so far from countries as far away as Germany and Australia. It makes people both laugh and cry and captures an array of emotions from viewers.”

Barnes van Elk said the amount received so far in donations as a result of the video has yet to be determined, but funds have started to come in.

“We also hope the video encourages local people to volunteer here,” she said.

“No experience is required and we will train you.”



robert.barron@cowichanvalleycitizen.com

Like us on Facebook and follow us on Twitter

Just Posted

Surrey third-grader comes out to offer face for pro-SOGI rally

Michael Boyd’s grandmother says school district has been ‘awesome’

Surrey’s Vaisakhi parade biggest ever

Organizers estimate more than half a million people hit the streets in Newton on Saturday

Cloverdale’s murals are disappearing, but the stories will live on, says art teacher

As renovations threaten 20-year-old murals, we take a look back at the program that created them

Surrey mom haunted by thought son was killed over soccer ball

The family of Surrey’s Devon Allaire-Bell appealing to public for help to solve his murder

Bid launched for South Surrey-White Rock Conservative nomination

Former Prince George mayor Shari Green wants to campaign for South Surrey-White Rock seat

PHOTOS: Sun shines down on Surrey’s Vaisakhi parade

Surrey celebration considered the biggest in North America and one of the largest outside India

As Osoyoos Indian Band flourishes, so too does Okanagan’s wine tourism

Indigenous practices have driven growth of South Okanagan’s wine history and agricultural influence

Judith Guichon steps down as Lieutenant Governor of B.C.

Election decision didn’t make her best moments from the past six years

Vancouver to rake in $30 million in empty homes tax in first year

The tax is the first of its kind in Canada, and was intended to address the city’s near-zero vacancy rate

B.C.’s snowpack continues to increase, melting delayed

River Forecast Centre official says sudden melting further into the season could cause flooding

Another B.C. First Nation voices support for Kinder Morgan pipeline

Simpcw First Nation claims people living on one-third of pipeline route support the project

Protesters argue both sides of B.C.’s SOGI curriculum at teachers’ union office

The sexual orientation and gender identity program was launched as a pilot project last year

Prankster broadcasts fake nuclear threat in Winnipeg

The audio recording on Sunday warned of a nuclear attack against Canada and the United States

ICBC reform aims to slow rising car insurance costs

‘Pain and suffering’ payouts to be capped, major injury limit to double

Most Read