SURREY — Tourism Surrey has changed its name to Discover Surrey as part of a rebranding strategy.
“We’re proud of the vision and effort behind the Discover Surrey brand and identity, and are particularly excited about the new direction we are taking the organization,” said Discover Surrey board president Cheryl Neathway in a release. “The city is evolving at a rapid pace and the team is ensuring that our marketing reflects this with creative and innovative initiatives.”
Discover Surrey says the video, titled Your Story Starts Here, “captures the spirit of the entire city of Surrey and its proud residents.”
Additional videos will showcase each of the six distinctly different neighbourhoods within the city: South Surrey, Cloverdale, Newton, North Surrey (including City Centre), Guildford and Fleetwood.
“In Surrey we’re fortunate to be endowed with a rich and eclectic mix of urban development, rural farmland, and an amazing multicultural culinary scene,” said Cathy James, Executive Director of Discover Surrey, in a release. “What really sets this city apart is the diversity and authenticity of the people who live and work here – our new brand elevates and celebrates this.”
Discover Surrey’s mandate is to “increase visitation, and increase spend and length of stay in the community. This is accomplished by providing information through storytelling and encouraging both residents and visitors to do the same as they discover Surrey and share their experiences.”