EDITORIAL: All-in airfare pricing

Airlines should be up-front when they advertise their fares.

Imagine going to a restaurant for a $5 steak dinner, but when you get there you discover being seated at a table will cost you $5, a surcharge of $7 for the plate and utensils and another $4 for the server to take your order. Add on the tip and HST and suddenly your cheap meal has become an expensive night out.

That’s how Canada’s airlines have been allowed to operate.

It’s marketing strategy; advertise only the base cost of the ticket, with the full price of that ticket, including all its various surcharges, fees and taxes revealed when the purchaser is about to commit.

Consumer advocates have been complaining about it for years.

In fact, the federal government did do something about it, adding the “all-in-one” airfare advertising clause to the Canadian Transportation Act in June 2007.

But lobbying by the airlines, which claimed the new pricing policy would put them at a disadvantage to foreign airlines who could continue to advertise only their base fares on their own websites, has delayed its implementation for years.

That’s about to change.

European airlines have been required to advertise the complete cost of a ticket since 2008. In January, American airlines will also fall in line with all-in airfares. The competitive disadvantage argument no longer exists.

So why will Canadian consumers have to wait another 12 months for a five-year-old law to finally be enforced?

While it’s likely that only the most naive traveler believes they could actually travel to England for $99, requiring the airlines to be up front when advertising their fares will empower consumers when making the best choice for their travel spending.

– Black Press

Surrey North Delta Leader

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Man charged with manslaughter in Surrey woman’s death

Duncan Ryan McCabe, 47, is charged with manslaughter in June 2, 2020 death of Karlee May Dixon, 40, of Surrey

Surrey’s Boze Corn Maze set to open with one big ‘50’ in the design

This year’s maze has some ‘social-distancing bubbles’ built into it, says farmer Mike Bose

Surrey Fire Fighters Charitable Society doing ‘better than we were expecting’ amid COVID-19

At one point, the board thought it might have a donation shortfall of $250,000

Delta police investigating shots fired in Tsawwassen

No injuries reported after police called to Parkrove Crescent Sunday afternoon (Aug. 9)

South Surrey teen launches non-profit to open opportunities for debate

Lucinda Gullison says the art of debate has many benefits

Canada to match donations to Lebanon relief

Canada is directing all of its aid for this crisis directly to humanitarian organizations, not the Lebanese government

Bear put down after being found on Vancouver Island kitchen counter

Bear trapped and killed near Ucluelet after repeated instances of entering sheds and homes

Who can dismiss the Governor General? A look at protocols and possibilities

The Governor General is appointed by the Queen, on the advice of the prime minister

Second phase of NHL draft lottery set for Monday

Each club eliminated from qualifying round has a 12.5 per cent shot at the No. 1 pick

University of Victoria, rowing coach sued over alleged ‘fat shaming’ and verbal abuse

Lawsuit says Barney Williams subjected coxswain Lily Copeland to offensive and belittling language

NHL playoffs: Canucks to meet St. Louis Blues in Round 1

Vancouver takes on defending champs beginning Wednesday

Fraser Valley Bandits fall to Edmonton in CEBL final

Bandits lose 90-73 to Stingers in Sunday’s Summer Series final

1 year since a B.C. teen died in a skate park, his family still waiting for charges

Carson Crimeni’s final moments were broadcast on social media

Simon Cowell breaks his back falling from electric bike

Incident happened at his home in California

Most Read