Businesses can create value by embracing iPad: Study

A new SFU study shows the iPad has a rightful place in the corporate world

A new SFU study touts the application of the iPad in business.

Since its launch in 2010, the Apple iPad has garnered a global reputation for being among the most innovative consumer technology products. However, a new Simon Fraser University SFU) study says that reputation is equally deserved in business, especially as firms leverage the popular tablet and others like it to improve operations and boost sales or customer service.

The recent study, entitled Deciding When to Use Tablets for Business Applications, was published in the most recent issue of MIS Quarterly Executive. It is authored by SFU Beedie School of Business professor Leyland Pitt, SFU Beedie graduate student Karen Robson, and Pierre Berthon of Bentley University.

Their research argues that like many disruptive technologies, tablet computers such as the iPad are already changing the face of corporate computing, and will likely have an even greater impact in the future. Pitt and colleagues provide a set of frameworks that can be used to identify when and where a tablet computer device and its applications within can add value to an organization. It can be in areas as disparate as health care delivery, hospitality, or automobile marketing.

“Computer tablets like the iPad are probably the world’s first truly ‘personal’ computers and are already changing the face of corporate computing,” researchers say. “By being on a constant lookout for good examples of applications in a wide variety of settings, and asking questions such as ‘How would that work in our business?’ and ‘Could we do something similar in our organization?’, organizations can identify how applications on tablet devices can shorten, short-circuit and shape business processes, and thus create business value.”

The researchers maintain that in identifying possible tablet applications, organizations would be wise to learn from the successes of like-minded firms.

“Decision-makers seeking to introduce tablets into their own organizations could therefore benefit by identifying successful tablet applications in other organizations, and adapting them for their own use.”

 

Recommendations for using tablets in business

The researchers provide these actions that information systems organizations can take to ensure that the deployment of tablets provides business benefits:

·      Regularly scan relevant media for effective, creative use of tablets in a range of business settings, including some websites they have found particularly useful: Engadget, CultofMac, Mashable, Wired, AppleInsider, TechCruch, and MacWorld.

·      Consider the inscriptive (input) and informative (output) functions of information systems, and the interaction between them, to envision how tablets might enable these activities to be performed more effectively.

Explore opportunities of moving applications that are purely isolative into the contextive and contextual space to provide customers with superior service and improve the productivity of employees.

·      Compare the three C-abilities (configure-ability, consume-ability and context-ability) of tablets versus other mobile devices, recognizing that even small changes in the technological capabilities of these devices may require changes in how organizations think about using these devices.

·      Envision the needs of customers and employees using relevant strategic or business process models. For example, the application that permits boarding passes sent to smartphones for air travelers was developed by understanding that travelers might not have access to a printer to print a boarding pass prior check-in.

·      Envision employees accessing the organization’s information systems via mobile devices.

 

 

 

Just Posted

The ‘Upside Down’ is coming to Surrey with ‘One Man Stranger Things’ parody

Charles Ross one-man act based on first two seasons of hit Netflix show

Surrey councillor wants the policing transition process to ‘immediately stop’

Brenda Locke to make motion at Dec. 16 meeting to reconsider current plan

City of Surrey says pension benefits ‘guaranteed’ for police recruits

A National Police Federation representative says it may not be enough incentive

Surrey-area teens will have a ball at Christmas, thanks to collection effort

Realty company’s Bring on the Balls campaign now in its third year

Surrey groups receive funding for training support for people 55-plus

PICS getting $728K to help 120 people over two years

MAP: Christmas light displays in Surrey and beyond

Send us pictures of your National Lampoon-style lit-up homes, nativity scenes or North Pole playlands

Fans sing Canadian anthem after sound system breaks at BMW IBSF World Cup

The Canadians in attendance made sure their team and flag were honoured on the podium

VIDEO: Fire destroys Big White Ski Resort chalet

Social media eulogies peg the property, nicknamed “The Pharamacy,” as both loved and hated

Prince George RCMP use bait packages to catch porch pirates over the holidays

First-in-Canada program with Amazon looks to combat parcel theft

Man pleads guilty to second-degree murder in 2017 Stanley Park stabbing

Lubomir Kunik was found by a man out walking his dog on the beach late on Feb. 1, 2017

Vancouver homeless camp brings community, safety, home, says resident

Encampment in the city’s Downtown Eastside is one of many that have sprung up in B.C.

Nanaimo mechanical engineer creates thief tracking program

Nanaimo Thief Tracking lets users plot and share information about thefts online

Mayor wants B.C. to institutionalize severely mental ill people who are homeless

Those suffering from mental health conditions, such as schizophrenia, need specialized care, mayor says

Most Read