SURREY — Taran Ghatrora was sitting in a library in the U.K. studying for law school when she heard about a man who quit his job as a lawyer.
Get this, for bacon.
Her interest was piqued. This man had set up a “bacon of the month” company, sending a new type of gourmet bacon to his subscribers every 30 days.
It’s a similar concept to the Men’s Shave Club, which sends men personalized razor orders every month.
“Neat idea,” she thought to herself. Then it hit her: What about tampons?
She called her friend Jessica Bilmer and excitedly shared her idea. Bilmer jumped on board, as did Ghatrora’s sister Bunny.
And with that, tampons have entered the world of monthly subscription services, as perhaps the most appropriate monthly care package out there.
The three Surrey women have created ElleBox, offering a personalized monthly subscription so feminine hygiene products arrive at the door every month.
As their slogan goes, “In time, for your time, everytime.”
“No one looks forward to getting their period,” said Taran. “It sucks. This can make that time of the month a little bit easier.
“We’ve all had times where we’re running to the drug store at 1 a.m…. or send the boyfriend to the store,” she added, naturally making it a good gift idea for men to get for the women in their lives.
They offer a basic care package with pads, tampons and chocolate, and more luxurious options that can include things like face wash and candles. They even offer organic and chemical-free options.
They may introduce a “first period” box for young women which would include supplies as well as books and other education materials to answer all those uncomfortable questions girls never want to ask.
And proceeds from every box go toward purchasing period supplies for the Vancouver Food Bank.
The girls launched their business on July 15, and had 48 people sign up on the first day.
While all three women are self-described entrepreneurs at heart, none of them are putting all their eggs in this basket. Taran is continuing with law school, Bunny is taking accounting at BCIT and Bilmer is a kinesiology student at UBC.
But of course, as Bilmer said, “we hope it takes off.”
For more information visit Elleboxco.com.