The red ribbon sends a message: don’t drink and drive during the holidays – or throughout the year.
Project Red Ribbon, the signature public awareness campaign of Mothers Against Drunk Driving, or MADD, kicked off its annual two-month campaign in Surrey Nov. 17.
By displaying a red ribbon on vehicles, keychains, briefcases or backpacks, residents show their support for the campaign, which reminds people not to get behind the wheel if they’ve imbibed.
The ribbons also serve as a memorial to victims of impaired driving, Mayor Dianne Watts said.
Four Canadians are killed and 200 more are injured on average, each day, as a result of alcohol or drug-related crashes, MADD says.
These tragedies are preventable, MADD president Bob Rorison says.
“There needs to be a constant and committed effort to change people’s attitudes and habits.”