A Google sign at a store in Hialeah, Fla. on Monday, Aug. 7, 2017. THE CANADIAN PRESS/AP, Alan Diaz

Google searches suggest 2017 a tough year

What were Canadians were curious about: Google searches suggest 2017 a tough year

If you are what you Google, Canadians are a pretty broad-minded lot.

Google has released its 17th annual survey of top-trending searches, and top-of-mind topics for Canucks in 2017 ranged from devastating hurricanes to deceased rock icons to the continuing political circus south of the border.

“Google Year-End Search takes a look at trillions of searches globally,” said Alexandra Hunnings Klein, trends expert for Google Canada. “These lists are a barometer of what was interesting, what Canadians were curious about in 2017.”

Some search terms are always popular, said Hunnings Klein.

“Justin Bieber is always up there.”

What the lists measure are short-term spikes in the use of specific search terms. They provide a kind of index of which news stories Canadians responded to most — or at least drove them to their cellphones or tablets for more information.

The top overall search term was Hurricane Irma. Canadians were unstoppably keen for the latest on the immensely powerful storm that battered Florida and the Caribbean in the fall.

The second most popular overall search was Meghan Markle, the American and sometime Torontonian actor engaged to Prince Harry.

Hunnings Klein said search spikes often coincide with events in the news. For example: “Why are Canadian flags at half-mast?” — the second-most common spike under the “Why?” category — came after six men were shot and killed in a Quebec mosque last January.

And while Prime Minister Justin Trudeau remained broadly popular, Canadians appeared to be at least curious about opposition leaders. Conservative Leader Andrew Scheer and NDP Leader Jagmeet Singh, both annointed this year, were near the top of searches under “Political Figures.”

Related: The top-binged shows on Netflix in 2017

There’s no prize for guessing that column was headed by U.S. President Donald Trump.

Singer and poet Gord Downie, the Tragically Hip front man who died this year after a rapturously received national tour and album in 2016, placed high in both the “National News” and “Losses” categories. But under “Losses,” even Downie came second to U.S. musician Tom Petty.

Canadians also seemed fascinated by entertainment giants toppled by allegations of sexual misbehaviour. Harvey Weinstein, Matt Lauer and Kevin Spacey — who all lost their jobs over such accusations — came in one, two and three in the “People” category.

The biggest search surges in the “Kitchen” section were for the apple cider vinegar diet and the plant-based diet.

The Google list suggests we’ve had a bit of a tough year, said Hunnings Klein.

“This list really tells me we’ve had a year where there’s been many moments that have been divisive or contentious or challenging. We’ve had a lot of moments that have challenged us.”

But some searches suggest there were moments that brought us together. Queries on the British Columbia wildfires were often accompanied by searches asking how to help, Hunnings Klein said.

Then there was August’s solar eclipse. Not only did the term place third in the overall Canadian list, it spawned a second, related spike.

“On Day 1, they were asking, ‘How do I make a solar eclipse viewer?’” Hunnings Klein said. ”On Day 2, they were asking, ‘Why do my eyes hurt?’”

Some questions may have flummoxed even the world’s most popular search engine.

One wonders what Google made of at least one question that made the list under “Why?”

“Why are fidget spinners so popular?”

Some questions, even for Google, remain unanswerable.

Bob Weber, The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

Surrey-area associations gear up for hockey restart

But it’s not yet clear when city-operated rinks and rec centres will reopen

Proposed Marine Drive zone aims to make use of small lots ‘more efficient’

CR-3A zone discussed during White Rock’s first virtual public information meeting

Rugby practices to return to Lower Mainland fields this fall

B.C. Rugby announced its return to play plan July 7

White Rock calls for street-banner artists

Deadline to apply is 4 p.m. July 24

Surrey Mounties seize shotgun, ammo, after officers shot at with BB gun in Newton

Police say they were on foot patrol in the 6400-block of King George Boulevard when someone fired at them with a BB gun

The pandemic is widening Canada’s workplace gender gap

Gender pay gap is incentivizing fathers to work while mothers watch children, a new B.C. study has found

Investigation clears RCMP in incident where man fell from Langley overpass

‘Officers acted commendably and placed themselves at risk’ police watchdog report finds

Ex-Okanagan Mountie forfeits 20 days’ pay after sexual misconduct review

A former Vernon RCMP constable made sexual comments, grabbed genitals of male officer in two incidents 10 years ago

Rural Chilliwack residents asked to stay indoors, lock doors amid heavy police presence

Heavy police presence in rural Chilliwack neighbourhood as RCMP contend with ‘serious situation’

Man found dead on Okanagan trail identified as Hollywood actor

GoFundMe campaign launched for man found dead at summit of Spion Kop

3 people dead in Prince George motel fire

Fire personnel believe the blaze was suspicious although investigation in early stages

B.C. sets terms to review police, mental health, race relations

MLAs to recommend Police Act changes by May 2021

Feds announce $8.3M to deal with ‘ghost’ fishing gear in B.C. waters

Ghost gear accounts for up to 70 per cent of all macro-plastics in the ocean by weight

Most Read