New ‘Elements’ for rebranded Fraser Downs

CLOVERDALE – Fraser Downs Racetrack Casino is about to undergo one of the most significant transformations in its 40-year history.

 

Great Canadian Gaming Corp. will spend $11 million to renovate and rebrand the facility, to be known as Elements Casino come winter.

 

A 300-seat entertainment space, new dining options and an "enhanced gaming mix" are part of renovations already underway at the 56,000-square-foot casino and track.

 

Details of the redevelopment of "Surrey’s new entertainment destination" were made public on Wednesday morning (June 24).

 

By December, casino patrons will be able to play baccarat, blackjack, roulette, poker and one of the more than 550 slot machines. Standardbred and simulcast horse racing will continue, probably under the Fraser Downs name in some way.

 

"This will be a significant transformation of the property," Michael Kim, Fraser Downs’ director of operations, told the Now.

 

"It’s definitely due for a refresh." A project "fact sheet" suggests that casino guests, upon arrival, "will be welcomed by the revitalized exterior, featuring open spaces and vibrant

 

colours. The interior space will resemble a casual, upscale, modern and contemporary style. The use of natural wood, stone and tiles will create cohesive flow between spaces."

 

The casino’s "Elements" name was decided upon with the help of focus groups and a branding agency, said Kim, who, prior to his arrival at Fraser Downs in January, helped Great Canadian’s Boulevard casino in Coquitlam become a Hard Rock property.

 

"We feel the Elements name, one of about 300 we had on a list, really encompasses everything the casino will be – all those elements, if you will, people expect in an all-inclusive entertainment venue," Kim said.

 

Bands, comedians and other entertainers will perform in the 300-seat theatre space, Kim said.

 

"The number one comment we’ve received when talking about the changes is, people are very excited about the entertainment options we will have here. Currently, they say they visit other facilities because we don’t have live-entertainment options besides racing."

 

New dining options at the casino will include a daily buffet, full-service lounge and "grab and go" food outlets.

 

tom.zillich@thenownewspaper.com

 

SEE PHOTOS AND FULL STORY AT THENOWNEWSPAPER.COM

Just Posted

Toilet, bathtub among junk dumped behind Scott Road thrift store, costing operators money

‘I wish people would appreciate what we do, and not dump their stuff,’ frustrated manager says

Cars keyed on BC Ferries after alarms bother dog on board

Delta police arrested one passenger on suspicion of mischief

TONIGHT: Eagle Eyes to headline Concerts for the Pier in White Rock

East Beach event to feature The Fab Fourever

New day camp for Surrey children living with cancer, blood disorders

West Coast Kids Cancer Foundation running another session at Surrey school

Rugged wheelchair rolled out at Crescent Beach

Accessibility of popular South Surrey waterfront boosted

Feds lowered poverty line, reducing the number of seniors in need: documents

Liberals introduced a poverty line that was below the prior low-income cutoff

After B.C. dad’s death, Technical Safety BC wants changes to trampoline park rules

Jay Greenwood, 46, did ‘a series of acrobatic manoeuvres prior to a fall that caused serious injury and cardiac arrest’

$900M settlement reached in class action on sexual misconduct in Canadian military

After facing criticism, the government moved to begin settlement proceedings in early 2018

Tax take stays ahead of increased B.C. government spending

Tax revenue $2.1 billion higher than budget in 2018-19

Two toddler siblings found drowned on First Nation in Alberta

The siblings were found drowned on their family’s property, according to RCMP

Chiefs honour Indigenous leader wrongfully hanged in B.C. 154 years ago today

Chief Joe Alphonse says they want his remains returned to his homeland in B.C.’s Cariboo region

Rare white ravens spotted again on Vancouver Island

Nature photographer Mike Yip said mysterious birds back in Coombs area

B.C. government seeks advice on reviving Interior forest industry

Public website opens as meetings start with community leaders

RCMP use helicopter and police dog to search for suspect on Sts’ailes First Nation

Small reserve near Agassiz surrounded by police vehicles, helicopter, ERT

Most Read