Two examples of campaign advertisements by Metro Vancouver Crime Stoppers. (photo submitted)

Tongue-in-cheek campaign spotlights Metro Vancouver gangsters’ girlfriends

Metro Vancouver Crime Stoppers launches new ad campaign called, ‘I Stashed My Boyfriend’s Gun’

At first glance, the photos look like high-fashion ads. But a double-take will show the latest Crime Stoppers advertisements are part of a campaign focused on girlfriends of B.C. gangsters.

Metro Vancouver Crime Stoppers launched the new campaign Friday, called “I Stashed My Boyfriend’s Gun.”.

The images feature women dressed in “edgy” prison-like garb, such as a dress made out of paper towel, shoes made out of sponges and tape, and makeup done with mustard powder, cocoa and felt pens.

“Girlfriends soon find the excitement of gang life quickly wears off and leads to fears of violence or other repercussions if they refuse to hide guns of other evidence for their boyfriends,” said Linda Annis, Metro Vancouver Crime Stoppers executive director, said. “They think there’s no escape.”

The ads are meant to be tongue-in-cheek to get attention, but they’re designed to lead to a serious discussion about the risks of being involved in the gang lifestyle.

Once you’re behind bars for hiding your boyfriend’s gun, the organization said, you won’t have much to choose from when deciding what to wear.

The campaign is set to run on 500 billboards and transit shelters, as well as in malls, restaurants and on social media. It also includes a new website with an anonymous tip form.

People who submit information through the tip line will never be identified, and are never required to testify.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Surrey RCMP looking for ‘distraction theft’ suspect

Suspect allegedly tried to swipe a man’s necklace while giving him a hug

Cloverdale automobile shop offers to pick up, service, and drop off vehicles

Surrey’s Visscher-Pau Automotive starts ‘Blue Glove’ valet service — will cover Cloverdale, Langley, Newton, Fleetwood, and Hazelmere

1,000 food hampers packed for delivery to students of Surrey’s inner-city schools

City Dream Centre-led initiative involved volunteer effort at Horizon Church in Newton

Surrey councillor wants property taxes deferred to December

Linda Annis is expected to present notice of motion to that effect at April 6 “virtual” council meeting

Person found dead after apartment fire in White Rock

Crews called to Foster Street complex at 7:30 a.m. Monday

B.C. clears more acute hospital beds as COVID-19 case growth slows

Province holding about 40% of beds empty for peak still to come

As 500K+ apply for emergency benefit, Trudeau says aid coming for Canadians left behind

Canada Emergency Response Benefit provides $2,000 per month

Wearing non-medical masks can stop spread of COVID-19 before symptoms start: Tam

Health officials had previously not recommended wearing them

UPDATE: UK PM Boris Johnson moved to intensive care after COVID-19 symptoms worse

He has been quarantined in his Downing St. residence since being diagnosed with COVID-19 on March 26

Travellers, travel agents ‘in agony’ over refund policies and customer service

Many Canadian carriers are offering customers flights rebookings or travel vouchers — but not refunds

Introverted and extroverted kids likely to react differently to COVID-19 restrictions

B.C. child psychologist says your parenting approach can’t be one-size fits all in social isolation

B.C. begins taking submissions for $2M COVID-19 research fund

Rural health, impact of shifting hospital resources among priorities

Easter Bunny not a COVID-19 carrier, allowed to do drop offs

World Health Organization grants permission to Bunny as he cannot transfer the virus

Most Read